Managerial Economics and Strategy - 2016

Unit summary


  • Level of Study: Undergraduate Level 2
  • Study load: 0.125 EFTSL
  • Delivery method: Fully Online
  • Prerequisites: Yes
  • Duration: 13 weeks
  • Government loans available: FEE-HELP, HECS-HELP
  • Availability for 2016: SP3
  • Availability for 2017: SP3
  • Assessment: Invigilated Exam - (40-50%) , Report - Individual (25-30%) - Learn more

Unit provided by

2016 Fees
Domestic 1,305.00
HECS 1,305.00
International 1,555.00

Managerial Economics and Strategy aims to provide students with an understanding of some of the main economic tools used in making sound managerial decisions in an increasingly complex and competitive business environment. It also aims to assist students to apply those tools to a variety of economic issues faced by business, non-profit organisations and government.

After successfully completing this unit, students will be able to:

  1. Apply an economic decision making framework to a wide range of managerial economic problems
  2. Use the concepts of elasticity and marginal revenue to establish optimal prices for goods and services
  3. Identify the costs that are relevant to decision making and distinguish between cost reductions due to scale, scope and learning effects
  4. Understand the nature of asymmetric information and its implications for economic transactions
  5. Understand how firms can best organise themselves to deal with the constraints posed by asymmetric information
  6. Apply the basic concepts of game theory to oligopolistic decision making
  7. Understand the role of the new economy on managerial decision making.
  • Invigilated Exam — (40-50%)
  • Report — Individual (25-30%)
  • Test — (25-30%)
For more information on invigilated exams see Exams and results

Mandatory prerequisites

You must have successfully completed the following unit(s) before starting this unit:

If you have completed equivalent study at another university, please contact a Student Advisor for advice.

  • Broadband access

This unit addresses the following topics.

1Economics and Managerial Decision Making: The Firm and its Goals
2Demand and Supply
3Demand Elasticity
4Demand Estimation and Regression
5Cost Analysis
6Perfect Competition and Monopoly
7Monopolistic Competition and Oligopoly
8Pricing Practices
9Game Theory
10Asymmetric Information and its Significance
11The Multinational Corporation and Globalization

This unit is delivered using the following methods and materials:

Online materials

  • Printable format materials

This unit is part of a major, minor, stream or specialisation in the following courses:

This unit may be eligible for credit towards other courses:

  1. Many undergraduate courses on offer through OUA include 'open elective' where any OUA unit can be credited to the course. You need to check the Award Requirements on the course page for the number of allowed open electives and any level limitations.
  2. In other cases, the content of this unit might be relevant to a course on offer through OUA or elsewhere. In order to receive credit for this unit in the course you will need to supply the provider institution with a copy of the Unit Profile in the approved format, which you can download here. Note that the Unit Profile is set at the start of the year, and if textbooks change this may not match the Co-Op textbook list.

Textbooks are subject to change within the academic year. Students are advised to purchase their books no earlier than one to two months before the start of a unit.

Click on the titles of the listed books below to find out more:

Required textbooks

  • Managerial Economics: Economic Tools for Today's Decision

    By:Keat, Young & Erfle

    ISBN: 9780273791935


    Supplier:Go to The Co-op Bookshop

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