Bachelor of Business - 2016

Please note: This course has recently undergone a major change. Please refer to Transition Arrangements for more information.

The 2017 course information for this course is now available. View 2017 course details.

Course summary

Course summary - 2016

Level: Undergraduate
Qualification: Bachelor Degree
Number of units: 24 units to complete
Provider:

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Operating Hours

Standard hours

Mon - Fri: 8am - late

Sat & Sun: 9am - 5pm

All times in Australian Eastern
Standard Time (AEST) or Australian Eastern Daylight Time (AEDT)

The Bachelor of Business equips students with the core knowledge and skills essential to business management and operations operate in the twenty first century. Choose from a range of business majors including advertising, economics, finance, information systems, marketing and tourism management. These majors and may be supplemented by a broad range of other studies. In the final year, students synthesise their learning through three integrated, multidisciplinary final year units. This ensures that graduates are entrepreneurial thinkers, armed with theoretical and practical knowledge required to operate effectively in diverse settings such as not-for-profits, government, small businesses and corporate organisations. Career opportunities are extremely broad and range from business administration through to organisational management.


OUA Pathways

This course is an OUA Pathway course, which means there is a recommended series of units that, once successfully completed, can be credited towards this course.

OUA Pathway students also have the opportunity to study up to three free* preparatory units during their pathway studies. These units are ideal for students who either haven't studied before or haven't studied in a while, as they are designed to introduce them to online learning and what's required to achieve academic success. Students can enrol in these units at anytime during their pathway studies.

Learn more about OUA Pathways.

*The three free preparatory units are PREP03 Preparing for University Learning Intensive and PREP04 Preparing for Academic Writing and PREP05 Basic Preparatory Mathematics.

On completion of the course students will have the following skills and be:

  • Entrepreneurial
  • Capable in a professional area
  • Able to operate effectively in work and community situations
  • Adaptable and capable of managing change
  • Aware of business environments

Upon successfully completing the Bachelor of Business students will be able to:
 

  1. define and integrate theoretical principles applicable to business and apply those principles in a range of practices
  2. systematically review and critically evaluate research from a variety of sources in order to make informed judgements on options for innovatively solving a range of problems that arise in business contexts
  3. formulate creative solutions that are fit for purpose and demonstrate cognisance of the impact of business decisions on the triple bottom line
  4. coherently articulate a line of reasoning demonstrating cultural sensitivity and apply a framework to analyse and offer solutions to ethical dilemmas
  5. communicate a range of business arguments by evaluating and implementing alternative communication strategies as appropriate to the audience
  6. build on and continuously develop the intellectual independence to be critical and reflective learners, cognisant of new technologies
  7. work collaboratively in diverse groups.

Graduates of the Bachelor of Business may have specialised in the contemporary fields of Information and Business Systems and Tourism Management and Advertising or have elected to study Finance, Economics or Marketing for a more analytical and traditional approach.

Graduates will be suited to employment in both the public and private sectors in the fields of administration, management consulting, economic policy evaluation, financial analysis, banking and market analysis, advertising, the tourism industry and information technology.

To be eligible for a Commonwealth supported place in this degree, you must be:

  • An Australian citizen residing in Australia for all or part of your studies; OR
  • A New Zealand citizen who will be residing in Australia for the duration of your study; OR
  • The holder of a permanent visa who will be residing in Australia for the duration of your study

To learn more about Commonwealth supported places, including eligibility please see Commonwealth supported places.

For admission into this degree you must meet ONE of the following requirements:

  • Successful completion of 3 OUA undergraduate units or equivalent at pass level; OR
  • Successful completion of the Victorian Certificate of Education (VCE) or its equivalent, such as an interstate or international Year 12 qualification. VCE prerequisites: Units 3 and 4: a minimum study score of 25 in English (or equivalent) or 30 in English (EAL); OR
  • Completion or partial completion of an approved tertiary qualification (including a Certificate IV, Diplomas, Advanced Diplomas, Associate Degrees and Degrees). Additional performance criteria and prerequisite requirements may also apply.

Students admitted to the course with prior tertiary studies that satisfy part of the academic requirements of this course may be eligible for academic credit.

The university may determine selection criteria and restrictions, in respect of courses, to apply in addition to these entry requirements.

Please note: If you are not eligible for CSP you can still enrol and study though OUA as a full fee paying student via FEE-HELP or upfront payments. Please refer to the Swinburne University of Technology website for more information.

This course is an OUA Pathways course, which means there is a recommended series of units that, once successfully completed, can be credited towards this course. OUA Pathway students also have the opportunity to study up to three free* preparatory units during their pathway studies. Preparatory units are designed to introduce you to online learning and what's required to achieve academic success.

To enrol in the pathway, simply choose units from the OUA Pathways table below.

*The three free preparatory units are PREP03 Preparing for University Learning Intensive and PREP04 Preparing for Academic Writing and PREP05 Basic Preparatory Mathematics.

Students who aren't taking part in OUA Pathways can instead follow the study pattern below:

  • Complete the 8 core units
  • Choose and complete 8 units in a major
  • Finish by completing 8 elective units

Equivalent units: Swinburne is offering two units in economics: ECO10002 Microeconomics and ECO10003 Macroeconomics. Students who are required to complete Level 1 Economics units and who have completed ECO11 Principles of Economics or ECO12 Macroeconomics 1 must not enrol in the equivalent new unit and should contact Swinburne for enrolment advice.

Please note: You cannot re-enrol into Swinburne units that you have already passed.

Absent Without Leave and Leave of Absence: How to apply for an approved leave of absence and minimise the risk of having to reapply for degree admission: http://www.swinburne.edu.au/open-universities-australia/current/AWOL-and-LOA.html

To qualify for a Bachelor of Business from Swinburne University of Technology, a student must complete 24 units as follows:

  • 8 Bachelor of Business core units of study (100 credit points) (required core units vary slightly according to the student's major); and
  • 8 units comprising a major in either: Finance, Economics, Marketing, Information and Business Systems, Tourism Management, or Advertising (100 credit points); and
  • 8 units comprising a co-major from the business or another disclipline; or
  • 8 units comprising either 1 minor (4 units) & 4 elective units or 2 minors; or
  • 8 elective units

Regardless of any credit awarded within this degree, students must complete a minimum of 8 units of study with Swinburne University as part of this degree.

Please note: You cannot re-enrol into Swinburne units that you have already passed.

Majors

Advertising
The Advertising major offers units in Advertising management, Concept Development and Copywriting, Regulation and Ethics, Media Planning and Purchasing and Media, Advertising, Sport and Society.

Finance
Finance focuses on the financial aspects relating to corporate finance and global financial markets. The Finance major will give students the necessary skills for a career in either of the following areas: broking, investment banking, business analyst, corporate financial officer, accounting, retail banking, foreign exchange markets. 

Economics
Economics examines areas such as unemployment, inflation, foreign debt and environmental degradation. Students will develop skills in interpreting and evaluating economic commentaries and reports and in applying economic principles to real issues facing business and government.

Information and Business Systems
The information and business systems major, aims to cover the basic requirements of those wishing to enter into the professional areas of Business Analysis and Information Systems Management. Understanding Business Information Systems and their supporting technology is vital for all students entering the business world. The main focuses of this major centre on the effective analysis and use of information and technology in addition to the development of systems specific to solving business problems.

Marketing
Students will gain an understanding of marketing's central role in business strategy by examining topics such as consumer behaviour, customer focus, market research and planning, marketing channels, product and services management, advertising and promotion and business to business marketing.

Tourism Management - This major is currently in Teach-Out
The Tourism Management major offers units covering the history and culture of tourism, management of tourist destinations and enterprises, marketing of travel and tourism services and the role of ecotourism in contributing to a sustainable industry.

Please note: Students are no longer able to enrol into this Major. Please refer to the transition arrangements for more details. The information published on this website is for students who were admitted into Swinburne’s Bachelor of Business prior to study period 2, 2016.

Electives

Students completing a Swinburne University of Technology prescribed major (ie Finance, Economics, Information and Business Systems, Marketing, Tourism Management or Advertising) must select 8 elective units chosen from any Open Universities Australia undergraduate unit. Please refer to Award Requirements for further information about your electives options.

Students wanting to study a minor (4 units) or co-major (8 units) using their elective units should refer to the information below for minors and co-majors recommended for the Bachelor of Business.

Total number of units to complete: 4 units Required Elective Optional
To view the unit price, select the unit name. Check the box beside the unit to add it to your Study Cart.
Need help enrolling? Read our enrolment guide
Unit name Code Provider Availability
Tertiary Learning Strategies
SSK10 UniSA SP1 SP2 SP3 SP4
Principles of Economics
ECO11 UniSA SP1 SP2 SP3 SP4
Management Concepts (Introduction to Management)
IBA111 Griffith SP1 SP2 SP3 SP4
Accounting for Business
ACG11 UniSA SP1 SP2 SP3 SP4
Preparing for University Learning
PREP03 OUA PT 1 PT 2 PT 3 PT 4 PT 5 PT 6 PT 7 PT 8
Preparing for Academic Writing
PREP04 OUA SP1 SP2 SP3 SP4
Basic Preparatory Mathematics
PREP05 OUA PT 1 PT 3 PT 5 PT 7
Total number of units to complete: 8 units Required Elective Optional
To view the unit price, select the unit name. Check the box beside the unit to add it to your Study Cart.
Need help enrolling? Read our enrolment guide
Unit name Code Provider Availability
Financial Information for Decision Making
ACC10007 Swinburne SP1 SP2 SP3 SP4
Business Communication
COM12 Griffith SP1 SP2 SP3 SP4
Contemporary Issues in Entrepreneurship and Innovation
ENT30010 Swinburne - - SP3 -
Industry Consulting Project
BUS30009 Swinburne - SP2 - SP4
Integrative Business Practice
BUS30010 Swinburne SP1 - SP3 -
Microeconomics
ECO100021 Swinburne SP1 - SP3 -
Fundamentals of Marketing
MKT100072 Swinburne SP1 SP2 SP3 SP4
Introduction to Business Information Systems
INF100033 Swinburne SP1 - SP3 -
Management Concepts (Introduction to Management)
IBA1114 Griffith SP1 SP2 SP3 SP4
Business Law
BLW175 UniSA - - SP3 SP4

1 For students completing a major in Finance or Economics, ECO10002 must be selected as one of the 3 optional core units. Note, ECO10002 has an equivalent unit. Refer to information in Recommended Study Pattern
2 For students completing a major in Advertising or Marketing, MKT10007 must be selected as one of the 3 optional core units
3 For students completing a major in Information & Business Systems, INF10003 must be selected as one of the 3 optional core units
4 For students completing a major in Tourism Management, IBA111 must be selected as one of the 3 optional core units
5 This unit was previously coded BLW16.

Total number of units to complete: 8 units Required Elective Optional
To view the unit price, select the unit name. Check the box beside the unit to add it to your Study Cart.
Need help enrolling? Read our enrolment guide
Unit name Code Provider Availability
Principles of Advertising
ADV10001 Swinburne SP1 - - SP4
Advertising Issues: Regulation, Ethics and Cultural Considerations
ADV20001 Swinburne - SP2 - -
Concept Development and Copywriting
ADV20002 Swinburne - SP2 - -
Branding, Innovation and Design
MKT30017 Swinburne - - SP3 -
Consumer Behaviour
MKT20025 Swinburne - SP2 - SP4
Advertising Media Planning And Purchasing
ADV30001 Swinburne - - SP3 -
Advertising Management and Campaigns Project
ADV30002 Swinburne - - - SP4
Sports/Advertising/Media
MDA200111 Swinburne - - - SP4

1 This unit was previously known as MDA30001 Media, Advertising, Sports and Society.

Total number of units to complete: 8 units Required Elective Optional
To view the unit price, select the unit name. Check the box beside the unit to add it to your Study Cart.
Need help enrolling? Read our enrolment guide
Unit name Code Provider Availability
Macroeconomics
ECO100031 Swinburne - SP2 - SP4
Financial Statistics
FIN10002 Swinburne - SP2 - SP4
Environmental Economics
ECO20001 Swinburne SP1 - - -
Managerial Economics and Strategy
ECO20003 Swinburne - - SP3 -
Financial Markets
FIN20012 Swinburne - SP2 - SP4
Economic Development
ECO30001 Swinburne - SP2 - -
Economic Policy in Society
ECO30002 Swinburne - - SP3 -
International Trade and Finance
FIN30013 Swinburne - SP2 - SP4

1 Equivalent unit. Refer to information above in Recommended Study Pattern.

Total number of units to complete: 8 units Required Elective Optional
To view the unit price, select the unit name. Check the box beside the unit to add it to your Study Cart.
Need help enrolling? Read our enrolment guide
Unit name Code Provider Availability
Macroeconomics
ECO100031 Swinburne - SP2 - SP4
Financial Statistics
FIN10002 Swinburne - SP2 - SP4
Financial Markets
FIN20012 Swinburne - SP2 - SP4
Banking Operations and Governance (Previously Banking and Financial Institutions Management)
FIN20013 Swinburne - - SP3 -
Financial Management
FIN20014 Swinburne SP1 - SP3 -
Financial Risk Management
FIN30014 Swinburne - - SP3 -
International Trade and Finance
FIN30013 Swinburne - SP2 - SP4
Management of Investment Portfolios
FIN30016 Swinburne - - SP3 -

1 Equivalent unit. Refer to information above in Recommended Study Pattern.

Total number of units to complete: 8 units Required Elective Optional
To view the unit price, select the unit name. Check the box beside the unit to add it to your Study Cart.
Need help enrolling? Read our enrolment guide
Unit name Code Provider Availability
Information Systems Fundamentals
INF10006 Swinburne - SP2 - SP4
Information Methods
INF100141 Swinburne SP1 - SP3 SP4
Database Concepts and Modelling
INF20004 Swinburne - SP2 - SP4
Management Support Systems
INF20006 Swinburne - SP2 - SP4
Enterprise Systems
INF20012 Swinburne - - - SP4
Business Intelligence
INF30004 Swinburne Coming in 2017
Business Process Modelling
INF30005 Swinburne Coming in 2017
Information Technology Project Management
INF300292 Swinburne - SP2 - SP4

1 Students enrolled in the 2015/2016 course structure should NOT study both INF10014 and INF10003; in place of whichever is not completed students have the option of one of ICT20008, ICT10013, ICT30005 or INF20001.
2 If you have completed INF30019, do not enrol into INF30029.

Total number of units to complete: 8 units Required Elective Optional
To view the unit price, select the unit name. Check the box beside the unit to add it to your Study Cart.
Need help enrolling? Read our enrolment guide
Unit name Code Provider Availability
Marketing Research
MKT20019 Swinburne SP1 - - -
Integrated Marketing Communication
MKT20021 Swinburne - SP2 - SP4
Marketing Channel Design and Integration
MKT20023 Swinburne - - SP3 -
Product and Service Innovation Management
MKT20024 Swinburne SP1 - SP3 -
Consumer Behaviour
MKT20025 Swinburne - SP2 - SP4
Marketing and Communication Information and Decision Making
MKT30015 Swinburne - - SP3 -
Marketing Strategy and Planning
MKT30016 Swinburne SP1 - SP3 -
Branding, Innovation and Design
MKT30017 Swinburne - - SP3 -
Total number of units to complete: 8 units Required Elective Optional
To view the unit price, select the unit name. Check the box beside the unit to add it to your Study Cart.
Need help enrolling? Read our enrolment guide
Unit name Code Provider Availability
Introduction to Tourism
TOU10001 Swinburne SP1 - - -
Special Interest Tourism
TOU20003 Swinburne - - SP3 -
Tourism Enterprise Development
TOU20004 Swinburne - SP2 - -
Tourist Destination Management
TOU20006 Swinburne SP1 - - -
Contemporary Issues in Tourism
TOU20008 Swinburne - - - SP4
Global Tourism Futures
TOU30002 Swinburne - SP2 - -
Tourism Communications
TOU30003 Swinburne - - SP3 -
Tourism Planning and Resource Management
TOU30004 Swinburne - - - SP4

Please note: All Tourism units are currently in teach-out. All applicable students will need to complete all required units for their Tourism Management Major by the end of 2017. TOU10001 Introduction to Tourism is a mandatory pre-requisite for all remaining Tourism units and is no longer available after SP1, 2016. Please refer to the transition arrangements for more details.

Total number of units to complete: 8 units Required Elective Optional
To view the unit price, select the unit name. Check the box beside the unit to add it to your Study Cart.
Need help enrolling? Read our enrolment guide
Unit name Code Provider Availability
Principles of Advertising
ADV10001 Swinburne SP1 - - SP4
Fundamentals of Marketing
MKT100071 Swinburne SP1 SP2 SP3 SP4
Branding, Innovation and Design
MKT300172 Swinburne - - SP3 -
Sports/Advertising/Media
MDA20011 Swinburne - - - SP4
Advertising Media Planning And Purchasing
ADV30001 Swinburne - - SP3 -
Consumer Behaviour
MKT200252 Swinburne - SP2 - SP4
Advertising Management and Campaigns Project
ADV30002 Swinburne - - - SP4
Advertising Issues: Regulation, Ethics and Cultural Considerations
ADV20001 Swinburne - SP2 - -
Concept Development and Copywriting
ADV20002 Swinburne - SP2 - -

1 If you have successfully completed MKT10007 you need to complete both ADV20001 and ADV20002
2 If a student has successfully completed MKT20025 and MKT30017 (as part of a Marketing major), you need to complete two electives

Total number of units to complete: 8 units Required Elective Optional
To view the unit price, select the unit name. Check the box beside the unit to add it to your Study Cart.
Need help enrolling? Read our enrolment guide
Unit name Code Provider Availability
Managerial Economics and Strategy
ECO20003 Swinburne - - SP3 -
Environmental Economics
ECO20001 Swinburne SP1 - - -
Economic Policy in Society
ECO30002 Swinburne - - SP3 -
Economic Development
ECO30001 Swinburne - SP2 - -
Fixed Income Securities And Markets
FIN30009 Swinburne - SP2 - -
Financial Modelling
FIN30006 Swinburne SP1 - - -

The two electives that are additional to the six required units must be chosen and approved by the Program Co-ordinator.

Total number of units to complete: 4 units Required Elective Optional
To view the unit price, select the unit name. Check the box beside the unit to add it to your Study Cart.
Need help enrolling? Read our enrolment guide
Unit name Code Provider Availability
Microeconomics
ECO100021 Swinburne SP1 - SP3 -
Macroeconomics
ECO100031 Swinburne - SP2 - SP4
Financial Markets
FIN20012 Swinburne - SP2 - SP4
Banking Operations and Governance (Previously Banking and Financial Institutions Management)
FIN20013 Swinburne - - SP3 -
International Trade and Finance
FIN30013 Swinburne - SP2 - SP4
Managerial Economics and Strategy
ECO20003 Swinburne - - SP3 -
Environmental Economics
ECO20001 Swinburne SP1 - - -
Economic Development
ECO30001 Swinburne - SP2 - -
Economic Policy in Society
ECO30002 Swinburne - - SP3 -

1 Equivalent unit. Refer to information above in Recommended Study Pattern.

Total number of units to complete: 4 units Required Elective Optional
To view the unit price, select the unit name. Check the box beside the unit to add it to your Study Cart.
Need help enrolling? Read our enrolment guide
Unit name Code Provider Availability
Managerial Economics and Strategy
ECO20003 Swinburne - - SP3 -
Environmental Economics
ECO20001 Swinburne SP1 - - -
Economic Policy in Society
ECO30002 Swinburne - - SP3 -
Economic Development
ECO30001 Swinburne - SP2 - -
Total number of units to complete: 8 units Required Elective Optional
To view the unit price, select the unit name. Check the box beside the unit to add it to your Study Cart.
Need help enrolling? Read our enrolment guide
Unit name Code Provider Availability
Macroeconomics
ECO100031 Swinburne - SP2 - SP4
Financial Statistics
FIN10002 Swinburne - SP2 - SP4
Personal Wealth Management
FNP11 RMIT SP1 SP2 SP3 SP4
Financial Management
FIN20014 Swinburne SP1 - SP3 -
Financial Risk Management
FIN30014 Swinburne - - SP3 -
International Trade and Finance
FIN30013 Swinburne - SP2 - SP4
Management of Investment Portfolios
FIN30016 Swinburne - - SP3 -
Finance Law
LAW30002 Swinburne - - SP3 -

1 Equivalent unit. Refer to information above in Recommended Study Pattern.

Total number of units to complete: 8 units Required Elective Optional
To view the unit price, select the unit name. Check the box beside the unit to add it to your Study Cart.
Need help enrolling? Read our enrolment guide
Unit name Code Provider Availability
Banking Operations and Governance (Previously Banking and Financial Institutions Management)
FIN20013 Swinburne - - SP3 -
Financial Management
FIN20014 Swinburne SP1 - SP3 -
Advanced Corporate Finance
FIN30004 Swinburne SP1 - - -
Finance Law
LAW30002 Swinburne - - SP3 -
Financial Risk Management
FIN30014 Swinburne - - SP3 -
Financial Modelling
FIN30006 Swinburne SP1 - - -
Fixed Income Securities And Markets
FIN30009 Swinburne - SP2 - -
Management of Investment Portfolios
FIN30016 Swinburne - - SP3 -
Total number of units to complete: 4 units Required Elective Optional
To view the unit price, select the unit name. Check the box beside the unit to add it to your Study Cart.
Need help enrolling? Read our enrolment guide
Unit name Code Provider Availability
Macroeconomics
ECO100031 Swinburne - SP2 - SP4
Financial Statistics
FIN10002 Swinburne - SP2 - SP4
Financial Management
FIN20014 Swinburne SP1 - SP3 -
Personal Wealth Management
FNP11 RMIT SP1 SP2 SP3 SP4
Financial Risk Management
FIN30014 Swinburne - - SP3 -
International Trade and Finance
FIN30013 Swinburne - SP2 - SP4
Management of Investment Portfolios
FIN30016 Swinburne - - SP3 -
Finance Law
LAW30002 Swinburne - - SP3 -

1 Equivalent unit. Refer to information above in Recommended Study Pattern.

Total number of units to complete: 4 units Required Elective Optional
To view the unit price, select the unit name. Check the box beside the unit to add it to your Study Cart.
Need help enrolling? Read our enrolment guide
Unit name Code Provider Availability
Financial Management
FIN20014 Swinburne SP1 - SP3 -
Financial Risk Management
FIN30014 Swinburne - - SP3 -
Finance Law
LAW30002 Swinburne - - SP3 -
Management of Investment Portfolios
FIN30016 Swinburne - - SP3 -
Total number of units to complete: 4 units Required Elective Optional
To view the unit price, select the unit name. Check the box beside the unit to add it to your Study Cart.
Need help enrolling? Read our enrolment guide
Unit name Code Provider Availability
Work and Employability (Previously Employment Relations)
EHR101 Griffith SP1 - SP3 -
Human Resource Management Principles
EHR202 Griffith SP1 - SP3 -
Applied Human Resource Management and Change
EHR301 Griffith - SP2 SP3 -
Management Employee Relations
EHR201 Griffith SP1 - SP3 -
Intercultural Management
IBA304 Griffith SP1 - SP3 -

Students who have studied any Human Resource Management minor units before 2012 should contact Swinburne for information about equivalent units.

Total number of units to complete: 4 units Required Elective Optional
To view the unit price, select the unit name. Check the box beside the unit to add it to your Study Cart.
Need help enrolling? Read our enrolment guide
Unit name Code Provider Availability
Internet Design Introduction
DIG251 Curtin SP1 - SP3 -
Internet Dynamic Environment Design
DIG351 Curtin SP1 - SP3 -
Internet Delivery Design
DIG352 Curtin - SP2 - SP4
Internet Interactivity Design
DIG252 Curtin - SP2 - SP4
Total number of units to complete: 8 units Required Elective Optional
To view the unit price, select the unit name. Check the box beside the unit to add it to your Study Cart.
Need help enrolling? Read our enrolment guide
Unit name Code Provider Availability
Fundamentals of Marketing
MKT10007 Swinburne SP1 SP2 SP3 SP4
Marketing Research
MKT20019 Swinburne SP1 - - -
Integrated Marketing Communication
MKT20021 Swinburne - SP2 - SP4
Consumer Behaviour
MKT20025 Swinburne - SP2 - SP4
Marketing and Communication Information and Decision Making
MKT30015 Swinburne - - SP3 -
Marketing Strategy and Planning
MKT30016 Swinburne SP1 - SP3 -
Branding, Innovation and Design
MKT30017 Swinburne - - SP3 -
Marketing Channel Design and Integration
MKT20023 Swinburne - - SP3 -
Product and Service Innovation Management
MKT20024 Swinburne SP1 - SP3 -
Total number of units to complete: 4 units Required Elective Optional
To view the unit price, select the unit name. Check the box beside the unit to add it to your Study Cart.
Need help enrolling? Read our enrolment guide
Unit name Code Provider Availability
Fundamentals of Marketing
MKT10007 Swinburne SP1 SP2 SP3 SP4
Consumer Behaviour
MKT20025 Swinburne - SP2 - SP4
Integrated Marketing Communication
MKT20021 Swinburne - SP2 - SP4
Product and Service Innovation Management
MKT20024 Swinburne SP1 - SP3 -
Marketing and Communication Information and Decision Making
MKT300151 Swinburne - - SP3 -
Marketing Strategy and Planning
MKT300161 Swinburne SP1 - SP3 -

1 Students who have completed MKT10007, to choose either MKT30015 or MKT30016.

Total number of units to complete: 4 units Required Elective Optional
To view the unit price, select the unit name. Check the box beside the unit to add it to your Study Cart.
Need help enrolling? Read our enrolment guide
Unit name Code Provider Availability
Business Communication
COM12 Griffith SP1 SP2 SP3 SP4
Introduction to Public Relations
CMM127 Griffith SP1 SP2 SP3 SP4
Media Relations
CMM220 Griffith SP1 SP2 SP3 SP4
Media Law
CMM26 Griffith SP1 SP2 SP3 -
Management Communication
COM21 Griffith SP1 SP2 SP3 SP4
Media Buying and Planning
CMM33 Griffith SP1 SP2 SP3 SP4
Total number of units to complete: 8 units Required Elective Optional
To view the unit price, select the unit name. Check the box beside the unit to add it to your Study Cart.
Need help enrolling? Read our enrolment guide
Unit name Code Provider Availability
Introduction to Tourism
TOU10001 Swinburne SP1 - - -
Management Concepts (Introduction to Management)
IBA111 Griffith SP1 SP2 SP3 SP4
Special Interest Tourism
TOU20003 Swinburne - - SP3 -
Tourism Enterprise Development
TOU20004 Swinburne - SP2 - -
Tourist Destination Management
TOU20006 Swinburne SP1 - - -
Contemporary Issues in Tourism
TOU20008 Swinburne - - - SP4
Tourism Planning and Resource Management
TOU30004 Swinburne - - - SP4
Global Tourism Futures
TOU30002 Swinburne - SP2 - -
Tourism Communications
TOU30003 Swinburne - - SP3 -

Please note: All Tourism units are currently in teach-out. All applicable students will need to complete all required units for their Tourism Management Co-Major by the end of 2017. TOU10001 Introduction to Tourism is a mandatory pre-requisite for all remaining Tourism units and is no longer available after SP1, 2016.

Total number of units to complete: 4 units Required Elective Optional
To view the unit price, select the unit name. Check the box beside the unit to add it to your Study Cart.
Need help enrolling? Read our enrolment guide
Unit name Code Provider Availability
Introduction to Tourism
TOU10001 Swinburne SP1 - - -
Tourist Destination Management
TOU20006 Swinburne SP1 - - -
Contemporary Issues in Tourism
TOU20008 Swinburne - - - SP4
Global Tourism Futures
TOU30002 Swinburne - SP2 - -

Please note: All Tourism units are currently in teach-out. All applicable students will need to complete all required units for their Tourism Management Minor by the end of 2017. TOU10001 Introduction to Tourism is a mandatory pre-requisite for all remaining Tourism units and is no longer available after SP1, 2016.

Advanced Standing

Students who are considering enrolling into a Swinburne undergraduate degree may apply for academic credit of up to sixteen [16] units based on prior credentialed or non-credentialed learning. Students wishing to apply for credit (referred to as ‘exemptions’) can do so on the basis of:

  • Credentialed Learning - previous formal post-secondary studies taken at another educational institution or in another sector or in another course or
  • Non-credentialed Learning - Recognition of Prior Learning (RPL) in recognition of skills and knowledge gained through work experience and/or formal training or a combination of both.

Broad Conditions

  • Only study undertaken within the last 10 years can be considered for exemption.
  • Students must complete at least eight [8] Swinburne undergraduate units to be eligible to graduate with a Swinburne undergraduate award.

For information on how to apply for credit please refer to Swinburne’s website at http://www.swinburne.edu.au/open-universities-australia/advanced-standing-rpl.html

Before we can tell you how you should apply for this degree, we need to know a couple of things about you

Are you (please tick one)
Information required before applying for a degree
Great! Now we just need to know about your eligibility to apply. Based on the academic eligibility criteria for this degree, tell us whether:
Your Eligibility

Not eligible just yet? No worries. You can still start studying towards the degree - in fact, completing OUA units is the best way of becoming eligible. Once you've successfully completed the required units, you'll be ready to apply.

Enrolling in units
To get started, take a look at the Recommended study pattern in the Units in this course section. Then you can start adding units to your Study Cart. Once in the Study Cart, click the Enrol now button and follow the steps to enrol.

Select units

Can I access a government loan for my fees?

You don't need to apply to study this degree - you can work towards the qualification by enrolling in units.

Enrolling in units
To get started, take a look at the Recommended study pattern in the Units in this course section. Then you can start adding units to your Study Cart. Once in the Study Cart, click the Enrol now button and follow the steps to enrol.

Select units

Students should register with Swinburne University of Technology for the degree by completing a Degree Registration form and paying the required fee, in order to receive advice on credit, unit selection and degree information. The non-refundable $200 fee is payable when the form is submitted.

The Course Advice and Registration form can be downloaded from Swinburne's Open Universities Australia site: http://www.swinburne.edu.au/open-universities-australia/courses-and-units/

You can pay fees in one of two main ways:

Eligible OUA students can apply for loans through the Commonwealth government's Higher Education Loan Programme (HELP), which allows you to defer your fees. You pay back the loan through your taxes once your income reaches a certain level.

There are currently two types of loan:

Loan scheme Who can access it? When can I use it? How do I find out more?
Course loan
(HECS-HELP)
  • Australian citizens
    OR
  • Permanent humanitarian visa holders

After you've been admitted into an application course. (That's why we call it a course loan.)

If you complete units from different universities, each university will ask you to apply for HECS-HELP.

Find out more about
HECS-HELP
Unit loan
(FEE-HELP)
  • Australian citizens who will undertake, in Australia,
    at least one unit of study
    contributing to their course
    OR
  • Permanent humanitarian
    visa holders who will be
    resident in Australia for the
    duration of their unit
    OR
  • Permanent visa holders who
    are undertaking bridging study
    for overseas-trained professionals
    , and will be
    resident in Australia for the
    duration of their study

When you enrol in OUA units without having been admitted into an application course.

If you're studying OUA units to become eligible to apply for this course, we recommend using FEE-HELP for them. Once you've completed the units to the required standard you can apply for the course and, once admitted, switch to the course loan (HECS-HELP).

Find out more about
FEE-HELP
You can pay your fees upfront - in full at the beginning of a unit - using:
  • Credit card (Visa and MasterCard)
  • Cheque
  • Money order

You should make cheques and money orders payable to 'Open Universities Australia' and send them to:
Open Universities Australia
GPO Box 5387
Melbourne 3001
Australia

Withdrawal of Tourism Management Major, Co-Major and Minor from 2018.

  1. Students undertaking the Tourism Management stream will have to complete the major, co-major or minor by the end of 2017.
  2. A teach-out unit schedule (below) has been developed which provides students with the information to plan the completion of their Tourism Management units.

Tourism_Teach_Out_Plan_2016-2017.pdf

2014 - 2017 Transition Arrangements

The Bachelor of Business course suite has undergone some course structure changes over the past few years. For further information, please refer to the PDF files below:

Transition Information 2014-2017

Secondary Studies (Co-majors and Minors) Transition Information 2014-2017

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