Advertising Management and Campaigns Project - 2017

This unit contains mature content including Adult Themes and may not be suitable for some students.
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Unit summary

ADV30002

  • Level of Study: Undergraduate Level 3
  • Study load: 0.125 EFTSL
  • Delivery method: Fully Online
  • Prerequisites: Yes
  • Duration: 13 weeks
  • Government loans available: FEE-HELP, HECS-HELP
  • Availability for 2016: SP4
  • Availability for 2017: SP4
  • Assessment: Assignment - Minor (10-20%) , Exercises - Tutorial (15-25%) - Learn more

Unit provided by

or
2017 Fees
AUD$
Domestic 2,893.00
HECS 1,324.00
International 3,143.00

This unit introduces students to advanced advertising practice, applied to the development and implementation of advertising campaigns. It aims to provide graduates with appropriate knowledge and competence in researching, planning, implementing and evaluating advertising campaigns whether for corporations, non-profit organisations or government agencies and departments. The project will be based on meeting an actual advertising need presented by a small business or community group.

Please note: assessment values are indicative only, details will be advised at the start of the unit.

At the completion of this unit students will be able to:

  1. Exercise critical thinking via analysis and reflection of a given advertising issue from many perspectives
  2. Evaluate and set realistic communication and media objectives, campaign strategies, expectations and performance within budgetary guidelines.
  • Assignment — Minor (10-20%)
  • Exercises — Tutorial (15-25%)
  • Presentation — (15-25%)
  • Project — Campaign (40-50%)

Equivalent units

You cannot enrol in this unit if you have successfully completed any of the following unit(s) because they are considered academically equivalent:

  • ADV330 — Advertising Management And Campaigns Project

Mandatory prerequisites

You must have successfully completed the following unit(s) before starting this unit:

If you have completed equivalent study at another university, please contact a Student Advisor for advice.

  • Broadband access

This unit addresses the following topics.

NumberTopic
1Developmental research
2Communication strategy development
3Development of briefs
4Developing and refining campaign materials and strategies
5Booking media space
6Benchmark research
7Campaign review
8Campaign implementation and tracking
9Campaign evaluation

This unit is delivered using the following methods and materials:

Instructional Methods

  • Discussion Forum/Discussion Board
  • Embedded Multimedia
  • Online Quizzes/Tests
  • Online assignment submission
  • Podcasting/Lecture capture
  • Web links

Print based materials

  • Welcome Letter

Online materials

  • Printable format materials

This unit is part of a major, minor, stream or specialisation in the following courses:

This unit may be eligible for credit towards other courses:

  1. Many undergraduate courses on offer through OUA include 'open elective' where any OUA unit can be credited to the course. You need to check the Award Requirements on the course page for the number of allowed open electives and any level limitations.
  2. In other cases, the content of this unit might be relevant to a course on offer through OUA or elsewhere. In order to receive credit for this unit in the course you will need to supply the provider institution with a copy of the Unit Profile in the approved format, which you can download here. Note that the Unit Profile is set at the start of the year, and if textbooks change this may not match the Co-Op textbook list.

Textbook information for this unit is currently being updated and will be available soon. Please check back regularly for updates. Alternatively, visit the The Co-op website and enter the unit details to search for available textbooks.

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