Advertising Issues: Regulation, Ethics and Cultural Considerations - 2017

Unit summary

ADV20001

  • Level of Study: Undergraduate Level 2
  • Study load: 0.125 EFTSL
  • Delivery method: Fully Online
  • Prerequisites: Yes
  • Duration: 13 weeks
  • Government loans available: FEE-HELP, HECS-HELP
  • Availability for 2016: SP2
  • Availability for 2017: SP2
  • Assessment: Assignment 1 - Minor (20%) , Assignment 2 - Major (40%) - Learn more

Unit provided by

or
2017 Fees
AUD$
Domestic 2,893.00
HECS 1,324.00
International 3,143.00

This unit explores the impact that regulation, ethical considerations and cultural differences across national and international markets have on the practice of advertising. Students will gain an understanding of the legal and ethical frameworks for advertising and the cultural considerations that inform advertising campaigns. The unit will equip students with the tools necessary to evaluate the practice of advertising and consider the ethical and legal implications of such campaigns from a personal, corporate and professional perspective through a series of contemporary examples.

Please note: assessment values are indicative only: details will be advised at the start of the unit.

At the completion of this unit students will be able to:

  1. Discuss how regulations, ethical considerations and cultural differences affect the practice of advertising
  2. Explain both the responsibilities of the advertising industry and the ethical requirements and mechanisms of advertising complaint and control
  3. Describe how advertising campaigns are culturally defined
  4. Apply intercultural and ethical theory to practical issues.
  • Assignment 1 — Minor (20%)
  • Assignment 2 — Major (40%)
  • Test — Open Book (30%)
  • Tutorial topics (10%)

Equivalent units

You cannot enrol in this unit if you have successfully completed any of the following unit(s) because they are considered academically equivalent:

  • ADV206 — Advertising Issues: Regulation, Ethics and Cultural Considerations

Mandatory prerequisites

You must have successfully completed the following unit(s) before starting this unit:

If you have completed equivalent study at another university, please contact a Student Advisor for advice.

You must also complete four (4) units before starting this unit

  • Broadband access

This unit addresses the following topics.

NumberTopic
1Contemporary issues in advertising
2Moral philosophy and the ethics of advertising
3Advertising complaint and control
4Industry self-regulation
5Advertising and the Trade Practices Act (Australia)
6Intellectual property and advertising
7Copyright, creative and marketing rights
8Ethical implications of economic pressure and social responsibility
9Advertising and fear
10Political advertising
11Cultural considerations in advertising and cross cultural in-depth interviews
12Cultural differences in national markets
13Media placement and new media opportunities for advertising
14Influencing consumer perception and behaviour

This unit is delivered using the following methods and materials:

Instructional Methods

  • Discussion Forum/Discussion Board
  • Embedded Multimedia
  • Online Quizzes/Tests
  • Online assignment submission
  • Podcasting/Lecture capture
  • Web links

Print based materials

  • Welcome Letter

Online materials

  • Printable format materials

This unit is part of a major, minor, stream or specialisation in the following courses:

This unit may be eligible for credit towards other courses:

  1. Many undergraduate courses on offer through OUA include 'open elective' where any OUA unit can be credited to the course. You need to check the Award Requirements on the course page for the number of allowed open electives and any level limitations.
  2. In other cases, the content of this unit might be relevant to a course on offer through OUA or elsewhere. In order to receive credit for this unit in the course you will need to supply the provider institution with a copy of the Unit Profile in the approved format, which you can download here. Note that the Unit Profile is set at the start of the year, and if textbooks change this may not match the Co-Op textbook list.

Textbook information for this unit is currently being updated and will be available soon. Please check back regularly for updates. Alternatively, visit the The Co-op website and enter the unit details to search for available textbooks.

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