Strategy - 2016

To enrol in this unit, you must be accepted into a course from the provider. Read before you start
This page is for past year, View 2017 unit details.

Unit summary


  • Level of Study: Postgraduate
  • Study load: 0.125 EFTSL
  • Delivery method: Fully Online
  • Prerequisites: No
  • Duration: 12 weeks
  • Government loans available: FEE-HELP
  • Availability for 2016: Sess 2
  • Assessment: Assignment 1 - Case Study Analysis (10%) , Assignment 2 - Briefing Note (40%) - Learn more

Unit provided by

2016 Fees
Domestic 3,960.00
International 4,210.00

Strategy is a Course designed to expose you to a strategic perspective on issues that concern an organization as a whole.

The Course draws on and integrates concepts from most of the other MBA Courses which focus on specific areas of operating a business i.e. functional areas of marketing, finance, accounting, human resource management, operations management) and uses these insights to aid in the development of novel and competitive solutions to complex business problems and opportunities. The Course covers the evolution of the field of strategy and the need to balance strategy process, content and context.

Early strategists tended to focus on the strategic plan itself, handing the planning document to line managers for implementation. However, in the uncertain world of the 1980s and 1990s this approach was discredited. Recent developments in the strategy field emphasize the importance of involving all staff in the strategy process, allowing strategies to emerge from the “grass roots” of the firm, giving greater attention to the well being of the firm as a whole, and incorporating thought with action. The emphasis has become strategy creation tempered with some thoughtful rational analysis. In general, across organizations and industries, strategy practice is more generative and people-oriented than rational and analytical.

Upon successful completion of the course you will be able to:

  • Apply strategy knowledge to develop a strategic plan for a business.
  • Devise a sustainable competitive strategy for a ongoing business entity
  • Apply design thinking when addressing business problems.
  • Assignment 1 — Case Study Analysis (10%)
  • Assignment 2 — Briefing Note (40%)
  • Non-Invigilated Exam — take home exam (50%)

There are no prerequisites for this unit.

  • Broadband access — including access to a webcam or other audio and video recording tool or device (such as, a smartphone with audio and video recording capabilities).

In order to enrol in this unit, you must be accepted into one of the following courses:

Please visit the course details page and read the Requirements tab for more information about eligibility.

This unit addresses the following topics.

1Case Study Analysis at MBA School
2Strategic Thinking
3Strategy Practices and Processes
4Managing Change and Innovation
5Organisation Purpose: Balancing Shareholders and Stakeholders
6Business Level Strategy for Competitive Advantage
7Corporate Level Strategy for Competitive Advantage
8The Value of Network Alliances
9Balancing Strategy and Structure
10Strategy in the Industry Context
11Strategy in the International Context
12Strategising Within the Organisational Context

This unit is delivered using the following methods and materials:

Instructional Methods

  • Blogs
  • Discussion Forum/Discussion Board
  • Online Quizzes/Tests
  • Online assignment submission
  • Podcasting/Lecture capture
  • Standard Media
  • Web links
  • Wikis

Online materials

  • Printable format materials

This unit is a core requirement in the following courses:

This unit may be eligible for credit towards other courses:

  1. Many undergraduate courses on offer through OUA include 'open elective' where any OUA unit can be credited to the course. You need to check the Award Requirements on the course page for the number of allowed open electives and any level limitations.
  2. In other cases, the content of this unit might be relevant to a course on offer through OUA or elsewhere. In order to receive credit for this unit in the course you will need to supply the provider institution with a copy of the Unit Profile in the approved format, which you can download here. Note that the Unit Profile is set at the start of the year, and if textbooks change this may not match the Co-Op textbook list.

Textbooks are subject to change within the academic year. Students are advised to purchase their books no earlier than one to two months before the start of a unit.

Click on the titles of the listed books below to find out more:

Required textbooks

  • Strategy

    By:De Wit & Mey

    ISBN: 9781408082676


    Supplier:Go to The Co-op Bookshop

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