Global Media and Communication Industries - 2017

Unit summary

GRAP2478

  • Level of Study: Postgraduate
  • Study load: 0.125 EFTSL
  • Delivery method: Fully Online
  • Prerequisites: Yes
  • Duration: 14 weeks
  • Government loans available: FEE-HELP
  • Availability for 2016: Sess 1 , Sess 2
  • Availability for 2017: Sess 1
  • Assessment: Assignment 1 - Research Proposal + lit review (25%) , Assignment 2 - Present of research framewk (30%) - Learn more

Unit provided by

or
2017 Fees
AUD$
Domestic 2,640.00
International 2,890.00

The unit is designed to support the development of a cross-cultural framework for understanding the increasingly convergent media and communication industries. The unit investigates the relationship between technology and the rise of global networks, together with their impact on media and communication industries and practices.
 
You will study the international and global contexts of media and communication with particular emphasis on identity, inter-disciplinarity and convergence. You will have the opportunity to reflect on these issues in the context of your chosen industry, as well as interact with other students from a wide range of media and communication areas.
 
You will be able to situate your professional practice within the broader media and communication industry landscape. This unit offers a range of frameworks for critically analysing and responding to the implications of change in the dynamic world of media and communication industries, including existing and emerging professional practices.

In this course you will develop the following program capabilities:

  1. Critically analyse and respond to social, technological, historical and economic changes affecting the media and communications industry
  2. Consider practice in the context of relevant theoretical and analytical frameworks
  3. Develop your leadership knowledge and communication skills for contemporary and emerging practice
  4. Reflect on trends related to professional identity, inter-disciplinarity and convergence, and propose new professional practice / consulting opportunities.

At the completion of this unit students will be able to:

  1. Appraise and critique theoretical and ethical positions in relation to contemporary media and communication
  2. Analyse industry innovation in solving problems related to the changing global context of media and communication, including cross-cultural issues
  3. Critically evaluate the influence of the changing global context on professional practices, including leadership and teamwork in networked industry settings.
  • Assignment 1 — Research Proposal + lit review (25%)
  • Assignment 2 — Present of research framewk (30%)
  • Assignment 3 — Final submission (45%)

Mandatory prerequisites

You must have successfully completed the following unit(s) before starting this unit:

If you have completed equivalent study at another university, please contact a Student Advisor for advice.

This unit is for Master of Communication Design students only. If you want to take this unit as an elective you must meet pre-requisite requirements and contact RMIT mc.oua@rmit.edu.au for approval.

  • Broadband access — Internet access

This unit addresses the following topics.

NumberTopic
1Week 1: Perspectives: An introduction to globalisation theory
2Week 2: Globalisation and the Mediasphere
3Week 3: Technology and the Network Society
4Week 4: The Internet and I
5Week 5: Doing Media Work
6Week 6: Research methods
7Week 7: The value of content
8Week 8: The news industry
9Week 9: Globalisation, advertising and culture
10Week 10: The shape of new media empires
11Week 11: Globalisation, the media and violence
12Week 12: New media and democracy
13Weeks 13: Review
14Weeks 14: Review

This unit is delivered using the following methods and materials:

Instructional Methods

  • Discussion Forum/Discussion Board
  • Interactive Games
  • Online assignment submission

Online materials

  • Audio/Video - Streaming
  • Online Assessment

This unit is not currently a requirement for any courses, but may be eligible for credit.

  1. Many undergraduate courses on offer through OUA include 'open elective' where any OUA unit can be credited to the course. You need to check the Award Requirements on the course page for the number of allowed open electives and any level limitations.
  2. In other cases, the content of this unit might be relevant to a course on offer through OUA or elsewhere. In order to receive credit for this unit in the course you will need to supply the provider institution with a copy of the Unit Profile in the approved format, which you can download here. Note that the Unit Profile is set at the start of the year, and if textbooks change this may not match the Co-Op textbook list.
This unit does not have a prescribed textbook(s).

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