Entrepreneurship and New Venture Creation - 2017

To enrol in this unit, you must be accepted into a course from the provider. Read before you start

Unit summary


  • Level of Study: Postgraduate
  • Study load: 0.125 EFTSL
  • Delivery method: Fully Online
  • Prerequisites: No
  • Duration: 12 weeks
  • Government loans available: FEE-HELP
  • Availability for 2016: Sess 3
  • Availability for 2017: Sess 3
  • Assessment: Paper - Theory and practice paper (25%) , Participation - Class participation (10%) - Learn more

Unit provided by

2017 Fees
Domestic 4,320.00
International 4,570.00

New business ventures and entrepreneurship are exciting challenges in business practice. Your developmental and research work for new business ventures can be quite complex before the effective commercialisation of new products. You are encouraged to develop “the entrepreneurial mindset”. You will deal with the issues which arise in the transformation, production and commercialisation of new business ventures. You will draw from perspectives derived from innovation and entrepreneurial development, link technology, products and markets in practical terms, and reflect and analyse critically your strategic business decisions and plans.

Specific topics include: entrepreneurship, innovation, new venture creation, information sources, advisory services, using consultants, the role of government, preparing the business plan, financial issues in new venture creation, legal issues in new venture creation, acquiring an existing business, LBO’s, deal structure, and managing the growth enterprise.

On completion of the unit, you will have developed a better understanding of the practice of Entrepreneurship and New Venture Creation, in particular you will:

  1. have critical insights into the issues surrounding the development of new business ventures
  2. understand “the entrepreneurial mindset”
  3. demonstrate better appreciation of strategies regarding business development and the commercialisation of new products and ideas
  4. understand the information and economic needs pertaining to the lifecycle of new business projects and ventures
  5. have developed an understanding of the relationship between good management, good strategies and new business ventures
  6. better appreciate the dynamics between economic development and the growth of new businesses
  7. show better understanding of the relationships between knowledge, ideas and value-added business processes
  8. develop the ability to appreciate the potential synergies with a product portfolio.

This unit is practical, applied and fuses theoretical concepts with the practical issues confronted in turning creative ideas into commercial reality. It encourages you to think creatively and strategically as you search for solutions to your problems. As a consequence, you will become better managers and users of ideas, time, people, finance and other resources. Through immersion in the business processes, you will develop your critical and analytical attitudes in framing strategies.

  • Paper — Theory and practice paper (25%)
  • Participation — Class participation (10%)
  • Presentation — Theory & practice presentation (15%)
  • Proposal — Proposal/Pitch (50%)

There are no prerequisites for this unit.

  • Broadband access

In order to enrol in this unit, you must be accepted into one of the following courses:

Please visit the course details page and read the Requirements tab for more information about eligibility.

This unit addresses the following topics.

1Introduction and Entrepreneurship
2The Entrepreneurial Mindset
3Opportunity, Creativity and Innovation
4New Venture Creation
5Legal Issues in New Venture Creation
6Financial Issues in New Venture Creation
7New Venture Work in Progress
8Marketing Issues for New Venture Creation
9Performance Measurement for New Ventures
10Preparing the Business Plan, Information and Advice and "The Pitch"
11Strategic Entrepreneurial Growth

This unit is delivered using the following methods and materials:

Instructional Methods

  • Discussion Forum/Discussion Board
  • Embedded Multimedia
  • Online assignment submission
  • Standard Media
  • Web links

This unit is an approved elective in the following courses:

This unit may be eligible for credit towards other courses:

  1. Many undergraduate courses on offer through OUA include 'open elective' where any OUA unit can be credited to the course. You need to check the Award Requirements on the course page for the number of allowed open electives and any level limitations.
  2. In other cases, the content of this unit might be relevant to a course on offer through OUA or elsewhere. In order to receive credit for this unit in the course you will need to supply the provider institution with a copy of the Unit Profile in the approved format, which you can download here. Note that the Unit Profile is set at the start of the year, and if textbooks change this may not match the Co-Op textbook list.

Textbook information for this unit is currently being updated and will be available soon. Please check back regularly for updates. Alternatively, visit the The Co-op website and enter the unit details to search for available textbooks.

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