Design Thinking for Business (Executive) - 2018

To enrol in this unit, you must be accepted into a course from the provider. Read before you start

Unit summary


  • Level of Study: Postgraduate
  • Study load: 0.125 EFTSL
  • Delivery method: Web Dependent
  • Prerequisites: Yes
  • Duration: 12 weeks
  • Government loans available: FEE-HELP
  • Availability for 2017: Sess 1 , Sess 2
  • Availability for 2018: Sess 1 , Sess 2
  • Assessment: Assessment (100%)

Unit provided by

2018 Fees
Domestic 4,440.00
International 4,690.00

This course is designed to enable you to demonstrate a globally applicable understanding of design thinking and leverage designerly, work-ready skills in business contexts. The ability to think and act with a designerly perspective is a critical success factor for firms. For this purpose, the course will enhance your capability to understand and manage the principles, tools and implications of design thinking for business. Through a mix of academic and practical work, you will learn what design thinking with its holistic focus on human experiences means for business and its consequences for organisational design and customer experience design. You will be challenged to creatively and critically reflect on business problems and opportunities applying a design thinking approach, and thereby explore, evaluate and even critique the design thinking solutions of others. Design thinking will help you empathise with and then connect external with internal business contexts and stakeholders. In doing so, you learn to leverage design thinking’s power in improving and innovating business and life conditions. Going beyond the innovation process, this course takes a particularly strategic perspective on design thinking so as to help organisations capitalise on the benefits of designerly sense-making, decision-making and action-taking for sustainable and socially responsible business success. 

This unit requires on-campus attendance in Melbourne. Attendance for the 4-day intensive and 1-day presentation is compulsory.

Session 1:

  • TBA

Session 2:

  • TBA

Upon successful completion of this course you will be able to:

  1. Analyse and discuss design thinking, its manifestations and implications across organisational contexts
  2. Differentiate between various contemporary methods to identify opportunities and solve problems
  3. Create and communicate end-user driven solutions to business problems or opportunities utilising design thinking
  4. Demonstrate creative, critical and ethical thinking through developing and recommending solutions to business problems and opportunities that benefit relevant stakeholders
  5. Evaluate potential outcomes of design thinking in view of better decision making, implementation and sustainability of solutions.
  • Assessment (100%)

Do not enroll in this unit if you have completed OMBA600.

  • Some on campus attendance — Attendance for the 4-day intensive is compulsory, plus another 1-day presentation.

In order to enrol in this unit, you must be accepted into one of the following courses:

Please visit the course details page and read the Requirements tab for more information about eligibility.

A week-by-week guide to the topics you will explore in this unit will be provided in your study materials.

Each unit offered through OUA provides students with unit information that includes assessment topics and due dates, policy information and contact numbers for university support and academic staff. Study materials will also clearly outline each week's topic, readings, student activities and the format of all assessment.

This unit is a core requirement in the following courses:

This unit is part of a major, minor, stream or specialisation in the following courses:

This unit may be eligible for credit towards other courses:

  1. Many undergraduate courses on offer through OUA include 'open elective' where any OUA unit can be credited to the course. You need to check the Award Requirements on the course page for the number of allowed open electives and any level limitations.
  2. In other cases, the content of this unit might be relevant to a course on offer through OUA or elsewhere. In order to receive credit for this unit in the course you will need to supply the provider institution with a copy of the Unit Profile in the approved format, which you can download here. Note that the Unit Profile is set at the start of the year, and if textbooks change this may not match the Co-Op textbook list.
This unit does not have a prescribed textbook(s).

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