Creating Business Strategy - 2017

To enrol in this unit, you must be accepted into a course from the provider. Read before you start

Unit summary


  • Level of Study: Postgraduate
  • Study load: 0.125 EFTSL
  • Delivery method: Fully Online
  • Prerequisites: Yes
  • Duration: 12 weeks
  • Government loans available: FEE-HELP
  • Availability for 2017: Sess 2 , Sess 3
  • Availability for 2018: Sess 2 , Sess 3
  • Assessment: Case Studies - Case Study & Presentation (40%) , Case Study - Case Study Analysis Report (10%) - Learn more

Unit provided by

2017 Fees
Domestic 4,320.00
International 4,570.00

Please note: this unit was previously titled Business Strategy.

In this unit you will gain an international strategic perspective on issues that concern the organisation. The unit integrates concepts from other MBA Executive units that cover specific areas of operating a business such as marketing, finance, accounting, human resource management and operations management, and uses these insights to provide you with a framework to design solutions to complex business problems and opportunities. The unit covers the evolution of the field of strategy and the need to balance strategy process, content and context.

Drawing on your professional experience you will explore the importance of business ethics including a well-developed ethics of governance regime to help achieve strategic organisational goals in an international business setting.

On the successful completion of this unit you will be able to:

  1. apply strategic management knowledge to create an effective strategy for a business in an industry setting
  2. use design thinking to develop and prioritise solutions to strategy problems and opportunities for a business
  3. critically engage with and resolve ethical challenges of strategy design
  4. interpret the international business environment to inform strategy design for sustainable, competitive advantage of an organisation.
  • Case Studies — Case Study & Presentation (40%)
  • Case Study — Case Study Analysis Report (10%)
  • Non-Invigilated Exam — Take home exam (50%)

Equivalent units

You cannot enrol in this unit if you have successfully completed any of the following unit(s) because they are considered academically equivalent:

  • OMBA120 — Creating Strategy

Recommended prerequisites

You are recommended to have completed the following unit(s) or have equivalent knowledge before starting this unit:

In order to enrol in this unit, you must be accepted into one of the following courses:

Please visit the course details page and read the Requirements tab for more information about eligibility.

This unit addresses the following topics.

3Missioning, Visioning and Structural Ethics
4Business-Level Strategy
5Corporate-Level Strategy
6Network-Level Strategy
7Strategy Formation
8Strategic Change
9Strategic Innovation
10The Industry Context
11The International Context
12The Organizational Context

This unit is delivered using the following methods and materials:

Instructional Methods

  • Discussion Forum/Discussion Board
  • Embedded Multimedia
  • Online assignment submission
  • Standard Media
  • Web links

This unit is a core requirement in the following courses:

This unit may be eligible for credit towards other courses:

  1. Many undergraduate courses on offer through OUA include 'open elective' where any OUA unit can be credited to the course. You need to check the Award Requirements on the course page for the number of allowed open electives and any level limitations.
  2. In other cases, the content of this unit might be relevant to a course on offer through OUA or elsewhere. In order to receive credit for this unit in the course you will need to supply the provider institution with a copy of the Unit Profile in the approved format, which you can download here. Note that the Unit Profile is set at the start of the year, and if textbooks change this may not match the Co-Op textbook list.

Textbooks are subject to change within the academic year. Students are advised to purchase their books no earlier than one to two months before the start of a unit.

Click on the titles of the listed books below to find out more:

Required textbooks

  • Strategic Management : The Challenge of Creating Value

    By:FitzRoy, O'Shannassy et al

    ISBN: 9781138849242


    Supplier:Go to The Co-op Bookshop

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