Retail Marketing - 2017

Unit summary


  • Level of Study: Undergraduate Level 2
  • Study load: 0.125 EFTSL
  • Delivery method: Fully Online
  • Prerequisites: No
  • Duration: 13 weeks
  • Government loans available: FEE-HELP, HECS-HELP
  • Availability for 2017: SP1
  • Availability for 2018: SP1
  • Assessment: Assignment 1 - Online Quiz (20%) , Assignment 2 - Group Assessment Task (40%) - Learn more

Unit provided by

2017 Fees
Domestic 1,324.00
HECS 1,324.00
International 1,574.00

This unit examines retail marketing in the context of the dynamic changes occurring in all parts of the supply chain (distribution), and in the broader social, politico-legal and economic environment. Retail marketing theory emphasises attracting customers to a diversity of retail outlets and forms, and the elements of the retail mix which particularly facilitate informed consumer choice.

The unit provides a strong foundation in specific aspects of retail marketing including achieving customer loyalty, visual merchandising and other aspects of store design, price promotions, and merchandise assortment.

At the completion of this unit students will be able to:

  1. demonstrate understanding of the complexities of retail environments
  2. demonstrate knowledge of concepts and practices underlying sustainable retailing
  3. understand strategies for improving retail marketing across a range of organisations.
  • Assignment 1 — Online Quiz (20%)
  • Assignment 2 — Group Assessment Task (40%)
  • Invigilated Exam (40%)
For more information on invigilated exams see Exams and results

There are no prerequisites for this unit.

Note: Level 2 units normally assume an introductory level of prior knowledge in this area, e.g. from studying related Level 1 units or other relevant experience.

This unit addresses the following topics.

1Introduction to retail marketing
2Retail corporate branding
3Retail Merchandise Selection and Management
4Retail store design
5Retail location
6Retail promotion
7Retail selling and customer service
8Retail marketing - Further Applications
9Strategy, operations and innovation
10Sustainable retail marketing

This unit is delivered using the following methods and materials:

Instructional Methods

  • Audio/Video conferencing
  • Chat rooms
  • Discussion Forum/Discussion Board
  • Embedded Multimedia
  • Online Quizzes/Tests
  • Online assignment submission
  • Podcasting/Lecture capture
  • Standard Media
  • Web links

This unit is an approved elective in the following courses:

This unit may be eligible for credit towards other courses:

  1. Many undergraduate courses on offer through OUA include 'open elective' where any OUA unit can be credited to the course. You need to check the Award Requirements on the course page for the number of allowed open electives and any level limitations.
  2. In other cases, the content of this unit might be relevant to a course on offer through OUA or elsewhere. In order to receive credit for this unit in the course you will need to supply the provider institution with a copy of the Unit Profile in the approved format, which you can download here. Note that the Unit Profile is set at the start of the year, and if textbooks change this may not match the Co-Op textbook list.

Textbooks are subject to change within the academic year. Students are advised to purchase their books no earlier than one to two months before the start of a unit.

Click on the titles of the listed books below to find out more:

Required textbooks

  • Retail Marketing

    By:Dale Miller

    ISBN: 9780734610584


    Supplier:Go to The Co-op Bookshop

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