Franchising and Small Business - 2017

Unit summary

MKT319

  • Level of Study: Undergraduate Level 3
  • Study load: 0.125 EFTSL
  • Delivery method: Fully Online
  • Prerequisites: No
  • Duration: 13 weeks
  • Government loans available: FEE-HELP, HECS-HELP
  • Availability for 2017: SP2
  • Assessment: Assessment - Log of Learning Activities (15%) , Assignment - Written Assignment (40%) - Learn more

Unit provided by

or
2017 Fees
AUD$
Domestic 1,324.00
HECS 1,324.00
International 1,574.00

This unit provides marketing knowledge related to franchise and small business ownership and their positioning in the supply chain. A common route to becoming a small business owner is to start your own business, or take over an existing small business, but many people prefer to buy into a franchise system. This unit investigates these alternatives and considers the management of the relational, financial and operational aspects of starting, operating and exiting business with a practical emphasis. Examples are used throughout highlighting successful small business models and strategies.

At the completion of this unit students will be able to:

  1. Compare the pros and cons of self-employment and employment
  2. Identify and apply the process of getting ready, starting, growing and exiting small business
  3. Evaluate the strategic aspects of managing either a franchised or independent small business
  4. Analyse the major operational aspects of franchised and independent small businesses
  5. Create a market entry plan for a new franchise or independent small business.
  • Assessment — Log of Learning Activities (15%)
  • Assignment — Written Assignment (40%)
  • Presentation (25%)
  • Quiz — Online Quiz (20%)

There are no prerequisites for this unit.

Note: Level 3 units normally assume a moderate level of prior knowledge in this area, eg from studying related Level 1 and 2 units or other relevant experience.

  • Broadband access

This unit addresses the following topics.

NumberTopic
1The drivers of small business and entrepreneurship
2Entry into business
3Business models and legal structures
4Operational and legal requirements
5Due diligence investigation
6Financing, budgeting & business planning
7Operational and customer relationship management
8Marketing and promoting the business
9Succession planning and exiting the business
10Supply chain and intellectual property management

This unit is delivered using the following methods and materials:

Instructional Methods

  • Audio/Video conferencing
  • Chat rooms
  • Discussion Forum/Discussion Board
  • Embedded Multimedia
  • Online Quizzes/Tests
  • Online assignment submission
  • Podcasting/Lecture capture
  • Standard Media
  • Web links

This unit is an approved elective in the following courses:

This unit may be eligible for credit towards other courses:

  1. Many undergraduate courses on offer through OUA include 'open elective' where any OUA unit can be credited to the course. You need to check the Award Requirements on the course page for the number of allowed open electives and any level limitations.
  2. In other cases, the content of this unit might be relevant to a course on offer through OUA or elsewhere. In order to receive credit for this unit in the course you will need to supply the provider institution with a copy of the Unit Profile in the approved format, which you can download here. Note that the Unit Profile is set at the start of the year, and if textbooks change this may not match the Co-Op textbook list.

Textbooks are subject to change within the academic year. Students are advised to purchase their books no earlier than one to two months before the start of a unit.

Click on the titles of the listed books below to find out more:

Required textbooks

  • Entrepreneurship and Small Business (Asia Pacific

    By:Schaper et al

    ISBN: 9781118362549

    Format:Print

    Supplier:Go to The Co-op Bookshop


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