Franchising and Small Business - 2016

Unit summary


  • Level of Study: Undergraduate Level 3
  • Study load: 0.125 EFTSL
  • Delivery method: Fully Online
  • Prerequisites: No
  • Duration: 13 weeks
  • Government loans available: FEE-HELP, HECS-HELP
  • Availability for 2016: SP2
  • Availability for 2017: SP2
  • Assessment: Assignment - Feasibility study (35%) , Group Project - Group Case Study (25%) - Learn more

Unit provided by

2016 Fees
Domestic 1,305.00
HECS 1,305.00
International 1,555.00

This unit explores the two primary means of entering small business for the first time. You will compare and contrast the motivations, expectations, opportunities, review business purchase and franchise agreements; and rewards related to entering small business as a franchisee or via independent ownership.

The unit content includes basic legal, marketing, management and operational issues related to small business ownership. This unit has a practical emphasis and you review business purchase and franchise agreements; will be introduced to real-life examples of successful small business models and strategies.

Students will be required to work in small groups to complete one of the assessment tasks involving a case study analysis.

At the completion of this unit students will be able to:

  1. understand distinguishing aspects of franchises and independent small businesses
  2. identify criteria to assist in comparing business offers
  3. understand key aspects of managing a franchise business
  4. understand different types of structures to conduct business
  5. understand the ongoing commitments of business owners
  6. understand legal responsibilities of individuals and organisations in society
  7. understand the need for and how to prepare a business plan
  • Assignment — Feasibility study (35%)
  • Group Project — Group Case Study (25%)
  • Invigilated Exam (40%)
For more information on invigilated exams see Exams and results

There are no prerequisites for this unit.

Note: Level 3 units normally assume a moderate level of prior knowledge in this area, eg from studying related Level 1 and 2 units or other relevant experience.

  • Broadband access

This unit addresses the following topics.

1Introduction and the business environment
2Franchising and SMEs
3The legal environment
4Legal issues and due diligence
5Supply of goods in B2B environments
6Design and strategy considerations
7Motivating B2B partners
8Research - site and territory issues
9Promotion in a B2B environment
10Pricing in a B2B environment
11Financial information in a B2B environment
12Managing growth and transition

This unit is delivered using the following methods and materials:

Instructional Methods

  • Audio/Video conferencing
  • Chat rooms
  • Discussion Forum/Discussion Board
  • Embedded Multimedia
  • Online Quizzes/Tests
  • Online assignment submission
  • Podcasting/Lecture capture
  • Standard Media
  • Web links

This unit is a core requirement in the following courses:

This unit may be eligible for credit towards other courses:

  1. Many undergraduate courses on offer through OUA include 'open elective' where any OUA unit can be credited to the course. You need to check the Award Requirements on the course page for the number of allowed open electives and any level limitations.
  2. In other cases, the content of this unit might be relevant to a course on offer through OUA or elsewhere. In order to receive credit for this unit in the course you will need to supply the provider institution with a copy of the Unit Profile in the approved format, which you can download here. Note that the Unit Profile is set at the start of the year, and if textbooks change this may not match the Co-Op textbook list.

Textbooks are subject to change within the academic year. Students are advised to purchase their books no earlier than one to two months before the start of a unit.

Click on the titles of the listed books below to find out more:

Required textbooks

  • Entrepreneurship and Small Business (Asia Pacific

    By:Schaper et al

    ISBN: 9781118362549


    Supplier:Go to The Co-op Bookshop

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