Entrepreneurship and New Business Venturing - 2017

Unit summary


  • Level of Study: Undergraduate Level 3
  • Study load: 0.125 EFTSL
  • Delivery method: Fully Online
  • Prerequisites: No
  • Duration: 13 weeks
  • Government loans available: FEE-HELP, HECS-HELP
  • Availability for 2017: SP2
  • Availability for 2018: SP2
  • Assessment: Invigilated Exam (40%) , Online assessment - Online Quizzes (20%) - Learn more

Unit provided by

2017 Fees
Domestic 1,324.00
HECS 1,324.00
International 1,574.00

This unit develops knowledge and understanding of marketing in the smaller enterprise. Students will develop an in-depth understanding of the interface between marketing and entrepreneurship. In particular, students will develop an advanced level of knowledge of the entrepreneurial process including how to recognise opportunities, unlock market development potential and facilitate the satisfaction of exchange relationships within the context of competitive environments and financial constraints.

Students will be required to complete an oral elevator pitch as a part of one of the assessment tasks related to the associated business plan.

At the completion of this unit students will be able to:

  1. demonstrate understanding of the interface between marketing and entrepreneurship within existing small and medium sized enterprises
  2. develop understanding of marketing approaches and techniques appropriate to entrepreneurial ventures
  3. understand the role of strategic marketing, operations, human resource management and financing within the entrepreneurial process
  4. build an understanding of the 'marketing driven' and 'market driving' new venture creation process.
  • Invigilated Exam (40%)
  • Online assessment — Online Quizzes (20%)
  • Presentation — Elevator Oral Pitch (10%)
  • Project — Concept Statement (30%)
For more information on invigilated exams see Exams and results

There are no prerequisites for this unit.

Note: Level 3 units normally assume a moderate level of prior knowledge in this area, eg from studying related Level 1 and 2 units or other relevant experience.

This unit addresses the following topics.

1Introduction to Entrepreneurship Identifying new business opportunities
2Creativity and innovative ideas generation and pathways to entrepreneurial
3The sustainable business plan and how to structure a business plan
4Social entrepreneurship and entrepreneurial sustainable development
5Screening new business venture opportunities
6Building a new venture team
7Marketing entrepreneurial ventures
8Legal issues and intellectual property protection
9Funding requirements for entrepreneurial ventures
10Managing entrepreneurial growth and beyond
11Managing entrepreneurial family ventures
12Developing entrepreneurship in established organisations
13Revision of unit content

This unit is delivered using the following methods and materials:

Instructional Methods

  • Chat rooms
  • Discussion Forum/Discussion Board
  • Embedded Multimedia
  • Online Quizzes/Tests
  • Online assignment submission
  • Podcasting/Lecture capture
  • Standard Media
  • Web links

This unit is an approved elective in the following courses:

This unit may be eligible for credit towards other courses:

  1. Many undergraduate courses on offer through OUA include 'open elective' where any OUA unit can be credited to the course. You need to check the Award Requirements on the course page for the number of allowed open electives and any level limitations.
  2. In other cases, the content of this unit might be relevant to a course on offer through OUA or elsewhere. In order to receive credit for this unit in the course you will need to supply the provider institution with a copy of the Unit Profile in the approved format, which you can download here. Note that the Unit Profile is set at the start of the year, and if textbooks change this may not match the Co-Op textbook list.

Textbooks are subject to change within the academic year. Students are advised to purchase their books no earlier than one to two months before the start of a unit.

Click on the titles of the listed books below to find out more:

Required textbooks

  • New Venture Creation: Entrepreneurship for the 21st


    ISBN: 9780070277663


    Supplier:Go to The Co-op Bookshop

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