Risk and Crisis Communication - 2016

Unit summary

CMM317

  • Level of Study: Undergraduate Level 3
  • Study load: 0.125 EFTSL
  • Delivery method: Fully Online
  • Prerequisites: Yes
  • Duration: 13 weeks
  • Government loans available: FEE-HELP, HECS-HELP
  • Availability for 2016: SP2 , SP3
  • Availability for 2017: SP2 , SP3
  • Assessment: Case Study - Practice Based Assignment (20%) , Essay - Relfective (35%) - Learn more

Unit provided by

or
2016 Fees
AUD$
Domestic 782.00
HECS 782.00
International 1,032.00

This unit considers the role of risk and crisis communication within a business and public relations context. The unit explores international case studies, theory and practice. It aims to equip the students with the skills necessary to identify and manage issues facing an organisation, build a crisis response plan and team, and effectively manage communication during a crisis event. Effective risk and crisis communication skills are an important element of public relations, business management and corporate governance.

After successfully completing this unit you should be able to:

  1. demonstrate a solid understanding of risk, issues and crisis communication planning
  2. advise organisational leaders on communication strategies during a crisis demonstrate the ability to make strategic decisions at each stage of crisis management.
  3. demonstrate an understanding of risk and crisis communication principles within a corporate culture and structure.
  • Case Study — Practice Based Assignment (20%)
  • Essay — Relfective (35%)
  • Exercises — Crisis Response (30%)
  • Quiz (15%)

Recommended prerequisites

You are recommended to have completed the following unit(s) or have equivalent knowledge before starting this unit:

You must complete Level 1 Communication studies before starting this unit.

  • Broadband access

This unit addresses the following topics.

NumberTopic
1Placing risk and crisis communication in the public relations and business context.
2Stakeholder and Relationship Management
3Issues Management - planning and response
4Risk Communication Principles
5Crisis Communication - theory and practice
6Crisis Plans and Teams
7Social Media and Crisis Response
8Traditional Media Management
9Reputation Management
10Legal and Ethical Issues
11Disasters from Katrina to Black Saturday
12Post Crisis Recovery

This unit is delivered using the following methods and materials:

Instructional Methods

  • Discussion Forum/Discussion Board
  • Online Quizzes/Tests
  • Online assignment submission
  • Standard Media
  • Web links

Online materials

  • Online Assessment
  • Printable format materials
  • Quizzes
  • Resources and Links

This unit is part of a major, minor, stream or specialisation in the following courses:

This unit may be eligible for credit towards other courses:

  1. Many undergraduate courses on offer through OUA include 'open elective' where any OUA unit can be credited to the course. You need to check the Award Requirements on the course page for the number of allowed open electives and any level limitations.
  2. In other cases, the content of this unit might be relevant to a course on offer through OUA or elsewhere. In order to receive credit for this unit in the course you will need to supply the provider institution with a copy of the Unit Profile in the approved format, which you can download here. Note that the Unit Profile is set at the start of the year, and if textbooks change this may not match the Co-Op textbook list.

Textbooks are subject to change within the academic year. Students are advised to purchase their books no earlier than one to two months before the start of a unit.

Click on the titles of the listed books below to find out more:

Required textbooks

  • Risk Issues And Crisis Management In Public

    By:Regester & Larkin

    ISBN: 9780749451073

    Format:Print

    Supplier:Go to The Co-op Bookshop


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