Publishing in the Marketplace - 2017

Unit summary


  • Level of Study: Undergraduate Level 3
  • Study load: 0.125 EFTSL
  • Delivery method: Fully Online
  • Prerequisites: Yes
  • Duration: 13 weeks
  • Government loans available: FEE-HELP, HECS-HELP
  • Availability for 2016: SP1 , SP3
  • Availability for 2017: SP1 , SP3
  • Assessment: Assignment 2 - Publisher Profile (40%) , Assignment 3 - Publishing Practice (40%) - Learn more

Unit provided by

2017 Fees
Domestic 793.00
HECS 793.00
International 1,043.00

This unit provides an overview of the publishing industry, its role, personnel, strategies and products. The unit contextualises the history of the industry and its evolution as both a business and commercial enterprise. We will examine the often complex operations of this cultural industry from both theoretical and practical perspectives. Students will develop an understanding of: the history of the industry; contemporary issues facing publishing as a cultural industry; the professional expertise required to develop a text for publication; production and marketing processes; developments in electronic and non-traditional publishing.

At the completion of this unit you will have a solid knowledge of the role of publishing as a cultural industry, its professional practices and production procedures. 

You will develop understanding and expertise in the following key areas:

  1. Historical evolution of the industry
  2. Ambiguities of publishing as both a cultural and commercial enterprise
  3. Role of the publisher and editor
  4. Copyright and publishing agreements
  5. Publishing supply chain including editorial, production and marketing processes
  6. Electronic and non-traditional publishing.
  • Assignment 2 — Publisher Profile (40%)
  • Assignment 3 — Publishing Practice (40%)
  • Online Discussion (20%)

Recommended prerequisites

You are recommended to have completed the following unit(s) or have equivalent knowledge before starting this unit:

Before taking this unit you should have completed a foundational Creative Writing, Editing or Literary Studies unit, or have relevant industry experience.

  • Additional materials
  • Broadband access

This unit addresses the following topics.

1History of the Book
2Evolution of the publishing industry
3Position of publishing in both cultural and business sectors
4Role of the publisher
5Role of the editor
6Copyright and publishing agreements
7Book design and production
8Marketing and sales
9Electronic publishing and non-traditional publishing options

This unit is delivered using the following methods and materials:

Instructional Methods

  • Discussion Forum/Discussion Board
  • Online assignment submission
  • Standard Media
  • Web links

Online materials

  • Online Assessment
  • Printable format materials
  • Resources and Links

This unit is part of a major, minor, stream or specialisation in the following courses:

This unit may be eligible for credit towards other courses:

  1. Many undergraduate courses on offer through OUA include 'open elective' where any OUA unit can be credited to the course. You need to check the Award Requirements on the course page for the number of allowed open electives and any level limitations.
  2. In other cases, the content of this unit might be relevant to a course on offer through OUA or elsewhere. In order to receive credit for this unit in the course you will need to supply the provider institution with a copy of the Unit Profile in the approved format, which you can download here. Note that the Unit Profile is set at the start of the year, and if textbooks change this may not match the Co-Op textbook list.

Textbook information for this unit is currently being updated and will be available soon. Please check back regularly for updates. Alternatively, visit the The Co-op website and enter the unit details to search for available textbooks.

Enquire online

Need to ask a question that's best put down in words?
Make an online enquiry.

Enquire now

Ready to enrol?

Start studying this unit now.


Got a question?

Get an answer from one of our friendly Student Advisors.