Media Ethics - 2017

To enrol in this unit, you must be accepted into a course from the provider. Read before you start

Unit summary


  • Level of Study: Postgraduate
  • Study load: 0.125 EFTSL
  • Delivery method: Fully Online
  • Prerequisites: Yes
  • Duration: 14 weeks
  • Government loans available: FEE-HELP
  • Availability for 2017: Sess 1 , Sess 2 , Sess 3
  • Availability for 2018: Sess 1 , Sess 2 , Sess 3
  • Assessment: Essay (50%) , Online Discussion 1 (20%) - Learn more

Unit provided by

2017 Fees
Domestic 2,375.00
International 2,625.00

This unit begins with a review of various national and international media codes of ethics and conduct. We then question the effectiveness of these codes in teaching the moral reasoning required in a fast-paced industry that rapidly reformulates itself to avoid significant ethical issues. In particular, this unit will review contributions from traditional ethics to appreciate the importance of the ethical formation of the individual. How then should the ethical individual media worker conduct themselves? Are their responsibilities limited to insisting that organisations and corporations adhere to their own ethical precepts? Or do they also have a responsibility to themselves to ensure that they develop their own personal code to provide the persistence and strength to maintain their own voice in often difficult and traumatic events?

The generic outcomes are a broad understanding of issues in media theory and the place of new media theory, providing you with the skills and knowledge which are the basis of current communication practices. Cognitive outcomes include developing the ability to map the creation of a project from concept to finished product delivered to an audience in a planned setting. Affective outcomes (eg attitudes, values, and ethics) are an inherent result of working collaboratively towards a professional outcome. Within the production environment, skills-based outcomes (eg: problem solving etc) are key to the daily challenges involved in creating an audience-based product with technologically-based gathering of content .The units specific aims and outcomes are to provide a professional qualification for those who wish to work in the creative and communication industries.

  • Essay (50%)
  • Online Discussion 1 (20%)
  • Online Discussion 2 (30%)

Equivalent units

You cannot enrol in this unit if you have successfully completed any of the following unit(s) because they are considered academically equivalent:

  • COM150 — Media Ethics
  • COMM150 — Media Ethics

Mandatory conditional prerequisites

You must either have successfully completed the following unit(s) before starting this unit, or currently be enrolled in the following unit(s) in a prior study period; or enrol in the following unit(s) to study prior to this unit:

Please note that your enrolment in this unit is conditional on successful completion of these prerequisite unit(s). If you study the prerequisite unit(s) in the study period immediately prior to studying this unit, your result for the prerequisite unit(s) will not be finalised prior to the close of enrolment. In this situation, should you not complete your prerequisite unit(s) successfully you should not continue with your enrolment in this unit. If you are currently enrolled in the prerequisite unit(s) and believe you may not complete these all successfully, it is your responsibility to reschedule your study of this unit to give you time to re-attempt the prerequisite unit(s).

If you have completed equivalent study at another university, please contact a Student Advisor for advice.

In order to enrol in this unit, you must be accepted into one of the following courses:

Please visit the course details page and read the Requirements tab for more information about eligibility.

This unit addresses the following topics.

1An introduction and overview
2The nature and history of ethics
3Morality, ethics and the professional
4Journalism and ethics
5Beyond the code: some issues in Journalism training
6Comparative media ethics
7Media regulation
8Media regulation and ICTs
10Case studies in 21st Century media ethics

This unit is delivered using the following methods and materials:

Instructional Methods

  • Discussion Forum/Discussion Board
  • Online assignment submission
  • Standard Media
  • Web links

Online materials

  • Online Assessment
  • Printable format materials
  • Resources and Links

This unit is a core requirement in the following courses:

This unit may be eligible for credit towards other courses:

  1. Many undergraduate courses on offer through OUA include 'open elective' where any OUA unit can be credited to the course. You need to check the Award Requirements on the course page for the number of allowed open electives and any level limitations.
  2. In other cases, the content of this unit might be relevant to a course on offer through OUA or elsewhere. In order to receive credit for this unit in the course you will need to supply the provider institution with a copy of the Unit Profile in the approved format, which you can download here. Note that the Unit Profile is set at the start of the year, and if textbooks change this may not match the Co-Op textbook list.
This unit does not have a prescribed textbook(s).

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