Writing, Rhetoric and Persuasion - 2017

This unit contains mature content including Adult Themes and may not be suitable for some students.
Any student under the age of 16 who would like to enrol in this unit must first complete a Parental Consent Form.

Unit summary

PWP121

  • Level of Study: Undergraduate Level 1
  • Study load: 0.125 EFTSL
  • Delivery method: Fully Online
  • Prerequisites: No
  • Duration: 13 weeks
  • Government loans available: FEE-HELP, HECS-HELP
  • Availability for 2016: SP1 , SP2
  • Availability for 2017: SP1 , SP2
  • Assessment: Assignment 1 - Essay (25%) , Assignment 2 - Presentation (25%) - Learn more

Unit provided by

or
2017 Fees
AUD$
Domestic 793.00
HECS 793.00
International 1,043.00

This unit introduces you to the role of the professional writer in the field of public discourse. It offers critical and ethical perspectives on rhetoric and persuasion, and introduces you to the structuring of arguments, and the framing and communication of issues on behalf of government, industry, non-government organisations and individuals.

Please Note:  If it’s your first time studying a Curtin University unit you’ll need to complete their compulsory ‘Academic Integrity Program’. It only takes two hours to complete online, and provides you with vital information about studying with Curtin University. The Academic Integrity Program is compulsory, so if it’s not completed your unit grades will be withheld.

Find out more about the Academic Integrity module.

At the completion of this unit students will be able to:

  1. identify and analyse a range of professional texts taking into account writing techniques and styles for various purposes
  2. apply techniques of persuasion and rhetoric in writing and oral communication
  3. create rhetorically effective documents for specific audiences and purposes
  4. apply highly developed writing and editing skills
  5. understand different writing styles.
  • Assignment 1 — Essay (25%)
  • Assignment 2 — Presentation (25%)
  • Assignment 3 — Written advocacy exercise (25%)
  • Assignment 4 — Report (25%)

There are no prerequisites for this unit.

  • Audio/Visual equipment
  • Broadband access

This unit addresses the following topics.

NumberTopic
1Professional writers and their trade
2Audience, purpose and context
3Purpose - information vs persuasion
4Forms and ethics of professional writing
5Context and culture
6Online writing
7Speech writing and presentation
8Hidden persuasion

This unit is delivered using the following methods and materials:

Instructional Methods

  • Audio/Video conferencing
  • Blogs
  • Chat rooms
  • Discussion Forum/Discussion Board
  • Embedded Multimedia
  • Online assignment submission
  • Podcasting/Lecture capture
  • Standard Media
  • Streaming Multimedia
  • Web links
  • Wikis

This unit is part of a major, minor, stream or specialisation in the following courses:

This unit is an approved elective in the following courses:

This unit may be eligible for credit towards other courses:

  1. Many undergraduate courses on offer through OUA include 'open elective' where any OUA unit can be credited to the course. You need to check the Award Requirements on the course page for the number of allowed open electives and any level limitations.
  2. In other cases, the content of this unit might be relevant to a course on offer through OUA or elsewhere. In order to receive credit for this unit in the course you will need to supply the provider institution with a copy of the Unit Profile in the approved format, which you can download here. Note that the Unit Profile is set at the start of the year, and if textbooks change this may not match the Co-Op textbook list.
This unit does not have a prescribed textbook(s).

Enquire online

Need to ask a question that's best put down in words?
Make an online enquiry.

Enquire now

Ready to enrol?

Start studying this unit now.

or

Got a question?

Get an answer from one of our friendly Student Advisors.