Web Media - 2017

Unit summary

WEB207

  • Level of Study: Undergraduate Level 2
  • Study load: 0.125 EFTSL
  • Delivery method: Fully Online
  • Prerequisites: Yes
  • Duration: 13 weeks
  • Government loans available: FEE-HELP, HECS-HELP
  • Availability for 2016: SP2 , SP4
  • Availability for 2017: SP2 , SP4
  • Assessment: Assignment 1 - Essay (30%) , Assignment 2 - The Pitch (20%) - Learn more

Unit provided by

or
2017 Fees
AUD$
Domestic 793.00
HECS 793.00
International 1,043.00

For at least 20 years, we have seen a trend towards 'convergence' in the media, as new social understandings and new business models emerge that break down the distinction between traditional media forms (print and broadcast news, films and games and so on). We have also seen the development of social or participatory media, without rigid boundaries between consumers, creators and producers. The internet has played a critical role in these processes, becoming the key frame of reference for discussions of the future of converging and participatory media. In particular, the World Wide Web enables the production, distribution, remixing and remediation of an extraordinary array of digital media content and the linking together of otherwise separate media forms. In this unit, you will investigate why and how media are transforming in the era of convergence and participation, and then put these insights into practice by creating web-based media content.

Further Information: List of topics is indicative and subject to minor change prior to the start of each Study Period.

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At the completion of this unit students will be able to:

  1. present arguments that explore the cultural and social dynamics of converging and participatory media
  2. critically analyse how communications and media are encoded for the Internet
  3. create web content that practically explores emerging media and communications forms
  4. explore the new media affordances of web applications and services.
  • Assignment 1 — Essay (30%)
  • Assignment 2 — The Pitch (20%)
  • Assignment 3 — Web media creation (50%)

Mandatory prerequisites

You must have successfully completed the following unit(s) before starting this unit:

If you have completed equivalent study at another university, please contact a Student Advisor for advice.

Recommended prerequisites

You are recommended to have completed the following unit(s) or have equivalent knowledge before starting this unit:

NET102 is equivalent to NET12 and WEB101 is equivalent to NET11.

  • Broadband access — Reliable ongoing internet access

This unit addresses the following topics.

NumberTopic
1Introduction - digitisation & convergence
2Television
3Cinema
4Music
5Games
6Photography
7Creating reflective web media
8Remixes & mashups (& copyright)
9YouTube creativity & participatory culture
10Mobile media & apps
11Spreadability

This unit is delivered using the following methods and materials:

Instructional Methods

  • Audio/Video conferencing
  • Chat rooms
  • Discussion Forum/Discussion Board
  • Online assignment submission
  • Podcasting/Lecture capture
  • Streaming Multimedia
  • Web links

Print based materials

  • Welcome Letter

Online materials

  • Audio/Video - Streaming
  • Online Assessment
  • Printable format materials
  • Resources and Links

This unit is part of a major, minor, stream or specialisation in the following courses:

This unit is an approved elective in the following courses:

This unit may be eligible for credit towards other courses:

  1. Many undergraduate courses on offer through OUA include 'open elective' where any OUA unit can be credited to the course. You need to check the Award Requirements on the course page for the number of allowed open electives and any level limitations.
  2. In other cases, the content of this unit might be relevant to a course on offer through OUA or elsewhere. In order to receive credit for this unit in the course you will need to supply the provider institution with a copy of the Unit Profile in the approved format, which you can download here. Note that the Unit Profile is set at the start of the year, and if textbooks change this may not match the Co-Op textbook list.

Textbook information for this unit is currently being updated and will be available soon. Please check back regularly for updates. Alternatively, visit the The Co-op website and enter the unit details to search for available textbooks.

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