Portfolio Development for Writers - 2017

Unit summary


  • Level of Study: Undergraduate Level 3
  • Study load: 0.125 EFTSL
  • Delivery method: Fully Online
  • Prerequisites: Yes
  • Duration: 13 weeks
  • Government loans available: FEE-HELP, HECS-HELP
  • Availability for 2017: SP3
  • Assessment: Assignment 1 - Proposal (20%) , Assignment 2 - Feature (20%) - Learn more

Unit provided by

2017 Fees
Domestic 793.00
HECS 793.00
International 1,043.00

This unit examines issues in the theory and practice of impression management and self-branding in the context of writing for specific publications and workplaces. You will critically review a range of different online and offline texts, writing styles, and genres and identify the specific techniques used to create writing personas appropriate for various publications and purposes. You will also develop a portfolio of your own writing for online and print media that establishes your own position as a professional writer. The topics covered include travel writing, science writing, lifestyle writing, fashion writing, and writing about health and wellness, among others.

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Find out more about the Academic Integrity module.

At the completion of this unit students will be able to:

  1. identify and describe the narrative techniques and writing practices employed in self-branding within professional writing contexts
  2. develop written works that employ work personas appropriate to various online and offline genres of writing
  3. analyse and interpret various published texts, peer-produced texts and personal creative practices in various genres
  4. critically engage with and assess ethical and cultural issues involved in the production and management of personal and professional writing personas.
  • Assignment 1 — Proposal (20%)
  • Assignment 2 — Feature (20%)
  • Assignment 3 — Writing Portfolio (40%)
  • Assignment 4 — Workshop Sessions (20%)

Mandatory prerequisites

You must have successfully completed the following unit(s) before starting this unit:

If you have completed equivalent study at another university, please contact a Student Advisor for advice.

  • Audio/Visual equipment
  • Broadband access
  • Other special requirement — Provide email address, admission to degree equired

This unit addresses the following topics.

1Branding the Self as Writer
2The Writer at Work
3Writing Fame and the Corporate Persona
4The Writer Abroad
5Travelling to Write
6The Science in Writing
7The Enterprise in Writing
8The Wellness of Writing
9Writing by Design
10Niche Writing

This unit is delivered using the following methods and materials:

Instructional Methods

  • Blogs
  • Discussion Forum/Discussion Board
  • Embedded Multimedia
  • Online assignment submission
  • Podcasting/Lecture capture
  • Standard Media
  • Streaming Multimedia
  • Web links

Online materials

  • Audio/Video - Streaming
  • Online Assessment
  • Printable format materials
  • Resources and Links

This unit is part of a major, minor, stream or specialisation in the following courses:

This unit is an approved elective in the following courses:

This unit may be eligible for credit towards other courses:

  1. Many undergraduate courses on offer through OUA include 'open elective' where any OUA unit can be credited to the course. You need to check the Award Requirements on the course page for the number of allowed open electives and any level limitations.
  2. In other cases, the content of this unit might be relevant to a course on offer through OUA or elsewhere. In order to receive credit for this unit in the course you will need to supply the provider institution with a copy of the Unit Profile in the approved format, which you can download here. Note that the Unit Profile is set at the start of the year, and if textbooks change this may not match the Co-Op textbook list.

Textbook information for this unit is currently being updated and will be available soon. Please check back regularly for updates. Alternatively, visit the The Co-op website and enter the unit details to search for available textbooks.

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