Introduction to Commerce - 2018

Unit summary


  • Level of Study: Non Award
  • Study load: 0.125 EFTSL
  • Delivery method: Fully Online
  • Prerequisites: No
  • Duration: 13 weeks
  • Government loans available: FEE-HELP
  • Availability for 2017: SP4
  • Availability for 2018: SP1 , SP2 , SP3 , SP4
  • Assessment: Exercises - Written Exercise (30%) , Invigilated Exam - Final Exam (50%) - Learn more

Unit provided by

2018 Fees
Domestic 1,299.00
International 1,549.00

This unit will provide an introduction to the fundamentals of economics, marketing, law, and accounting principles. The unit will focus on the basic concepts and techniques in accounting that apply to business; law with a business context; as well as giving attention to the basic principles relating to economics. It will explore the decisions made by individuals and groups, and the impact this had on wealth, income and everyday living. Students will be shown how to apply basic economic, marketing, legal and accounting concepts to practical situations therefore shedding light on key commercial operations.

Please Note: This unit cannot be used as credit towards a university course. However, it is designed to enable students to qualify for entry to an undergraduate degree.

Please Note:  If it’s your first time studying a Curtin University unit you’ll need to complete their compulsory ‘Academic Integrity Program’. It only takes two hours to complete online, and provides you with vital information about studying with Curtin University. The Academic Integrity Program is compulsory, so if it’s not completed your unit grades will be withheld.

Find out more about the Academic Integrity module.

At the completion of this unit students will be able to:

  1. explain the basic financial, economic, marketing and legal foundations which underpin society and business and how they are applied in the real world
  2. analyse the various marketing strategies businesses undertake in the promotion of a product, and the impact of global marketing on products
  3. analyse the economic principles and markets which affect cash flow, wealth and income from the perspective of the individual as well as public and private enterprises
  4. explain the legal implications when an individual or business enters into contractual arrangements with third parties
  5. explain the various accounting tools used in the setting up and continuing operation of a small business.
  • Exercises — Written Exercise (30%)
  • Invigilated Exam — Final Exam (50%)
  • Test — Multiple Choice Test (20%)
For more information on invigilated exams see Exams and results

There are no prerequisites for this unit.

  • Audio/Visual equipment

This unit addresses the following topics.

1What is Economics
2Demand and Supply
3Economic Growth, Inflation and Unemployment
4Introduction to Marketing
5Global Marketing
6Marketing and Ethics
7Contract Law
8Business Entities
9Business Entities and Decision Making
10Cash Budgeting
11Financial Reporting

This unit is delivered using the following methods and materials:

Instructional Methods

  • Audio/Video conferencing
  • Blogs
  • Discussion Forum/Discussion Board
  • Embedded Multimedia
  • Online Quizzes/Tests
  • Online assignment submission
  • Podcasting/Lecture capture
  • Web links

Textbook information for this unit is currently being updated and will be available soon. Please check back regularly for updates. Alternatively, visit the The Co-op website and enter the unit details to search for available textbooks.

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