Engaging Media - 2016

Unit summary


  • Level of Study: Undergraduate Level 1
  • Study load: 0.125 EFTSL
  • Delivery method: Fully Online
  • Prerequisites: No
  • Duration: 13 weeks
  • Government loans available: FEE-HELP, HECS-HELP
  • Availability for 2016: SP1 , SP3
  • Availability for 2017: SP1 , SP3
  • Assessment: Essay (40%) , Portfolio - Learning portfolio (30%) - Learn more

Unit provided by

2016 Fees
Domestic 782.00
HECS 782.00
International 1,032.00

Contemporary media is a vital and pervasive presence in many aspects of our lives, both personal and professional. This unit explores the ways in which 21st century media 'engages' our attention through a variety of texts and communicative modes. It also focuses on the ways in which we, as users, consumers and producers, engage with the media. We will explore how our relation to media is impacted by the institutions and processes involved in its production.

Further Information: List of topics is indicative and subject to minor change prior to the start of each Study Period.

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Find out more about the Academic Integrity module.

At the completion of this unit students will be able to:

  1. demonstrate critical awareness of the contexts in which various media are produced and distributed
  2. apply critical understandings of media cultures and institutions to reflect on your own use of media in professional, creative and personal practice
  3. present analysis of the processes influencing the production and consumption of texts in different media
  4. utilise concepts relating to institutions, audiences and cultures to explain and analyse media.
  • Essay (40%)
  • Portfolio — Learning portfolio (30%)
  • Project — Remediation project (30%)

There are no prerequisites for this unit.

This unit addresses the following topics.

1Introduction: how does the media engage you? How do you engage with the media?
2The medium is the message: when media converge?
3Entertain me! Who makes your entertainment? Actors, institutions & participatory culture
4Don't touch that! Copyright, ownership and institutional control
5Entertaining the world: using media across cultural boundaries
6Play with me! Having fun with media
7All the world's a game: virtual worlds, interactivity, convergence
8Inform me! News media
9Networks of information: blogging, citizen journalism & collective intelligence
10Talk to me! Chatting/texting/twittering at each other
11Who's listening? Mass communication in a networked, mobile environment

This unit is delivered using the following methods and materials:

Instructional Methods

  • Audio/Video conferencing
  • Chat rooms
  • Discussion Forum/Discussion Board
  • Online assignment submission
  • Podcasting/Lecture capture
  • Streaming Multimedia
  • Web links

Print based materials

  • Welcome Letter

Online materials

  • Audio/Video - Streaming
  • Online Assessment
  • Printable format materials
  • Resources and Links

This unit is a core requirement in the following courses:

This unit is part of a major, minor, stream or specialisation in the following courses:

This unit may be eligible for credit towards other courses:

  1. Many undergraduate courses on offer through OUA include 'open elective' where any OUA unit can be credited to the course. You need to check the Award Requirements on the course page for the number of allowed open electives and any level limitations.
  2. In other cases, the content of this unit might be relevant to a course on offer through OUA or elsewhere. In order to receive credit for this unit in the course you will need to supply the provider institution with a copy of the Unit Profile in the approved format, which you can download here. Note that the Unit Profile is set at the start of the year, and if textbooks change this may not match the Co-Op textbook list.
This unit does not have a prescribed textbook(s).

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