Partner with us
Open Universities Australia’s marketplace is a risk-free way for universities to complement their on-campus student cohort.
Our marketplace is where students can explore, choose and enrol in higher education (level 5 AQF and above) degrees, diplomas and single units—as well as a range of short courses.
We want to collaborate with universities to help them attract more students, that’s why we offer a non-exclusive agreement. University partners have control over pricing and distribution, and are free to bring as many new programs, majors, minors and units to the OUA marketplace as they wish. The ability for universities to set their own prices and offering gives universities control of their competitive positioning.
How partnering with OUA helps overall enrolment growth
Case study: University of New England increased their profile nationally to attract new students located outside of New South Wales.
September 2021, 10 pages.Download case study
Flexible service options
We have a range of flexible service options allowing universities to choose the level of support they need.
OUA manages the end-to-end student enrolment journey.
From sales and marketing, student application and enrolment management services such as financial support and student loan administration, to student administration services and quality assurance support.
An additional acquisition channel attracting qualified leads.
OUA transfers new leads across to universities for completion of the sale and enrolment. Universities only pay for the leads they convert into enrolments.
Our unique status in the Higher Education Support Act 2003 allows students to use FEE-HELP loans for full-fee single unit study, opening a revenue stream for students who are not interested in a full degree. As well as benefiting full-fee paying students looking to study single units, our status in HESA also opens a revenue stream above universities capped Commonwealth Government Scheme funding.
With the Government’s announcement to financial support for up to 20,000 places from 1 May 2020, Open Universities Australia has made the decision to support all university partners by withholding any associated charges for applicable short courses hosted through OUA between 1 May 2020 and 1 December 2020.
We believe that this is the right thing to do at this time when many Australians who have lost their job can retrain in priority areas. We also think that it is the right thing to do for our university partners who are grappling with unprecedented pressures.
We found that we’ve grown our enrolment significantly online working with OUA…we’ve been able to expand our reach to students all over Australia.”
—Prof. Jill Downie, Deputy Vice-Chancellor, Academic, Curtin University.
Why partner with OUA?
Universities want more students and through flexible service offerings, national marketing campaigns, and opportunities to help bring new programs online quickly, in a rapidly changing environment, OUA is able to support partners who wish to offer more and greater courses, quickly.
Extend the reach and awareness of your brand across Australia. As the destination for online higher education, OUA is marketed nationally, every day of the year.
The OUA brand is the most recognised brand in online education, leading the Higher Education category. More recognised than some universities outside of a student’s home state, OUA’s national brand strength is reflected in our ability to deliver enrolments from around the country that complement your home-state on-campus enrolments.
Our marketing experts work with your marketing team to ensure your branding is represented in accordance with your guidelines. We bring your programs to life in ways that resonate with prospective students. In-house digital, creative design and video production capabilities complement our team of media channel experts, enabling OUA to respond quickly to competitor activity.
Access a world class student enrolment services team and attract more students from a wider geographical area who may not otherwise be able to study your programs.
OUA attracts a different kind of student to the typical on-campus student. Complementing a younger cohort who is often seeking an on-campus experience, OUA students are generally older, working full-time and choose to study online because it suits their busy lifestyle.
- On average, 77% of OUA students study with universities located outside of their home state.
- OUA attracts a higher proportion than average of Indigenous students with 3% of our current students being of Aboriginal or Torres Strait Island decent.
- 8% of OUA students have a disability
- 13% of students speak a language other than English at home.
Our diversity continues socio-demographically with 24% of OUA students living in regional areas of Australia and complementing the traditional on-campus school leaver market, 57% of the OUA student body is aged over 30 years.
OUA can help minimise the risk of higher attrition through Open Access.
Complementing your on-campus student cohort, Open Access can make tertiary education a viable option for students that would not otherwise study higher education. It can act as a funnel into Commonwealth supported places upon successful completion of minimum entry requirements.
Open Access to single units can also reduce the risk of incompletion, whilst enabling other students to fast-track their progression.
To help realise the benefits we provide and bring programs into the marketplace quickly, OUA offers ready and available solutions for continued growth. Universities can decide whether they want OUA to market their programs via our Lead Referral Services or enjoy the benefits of OUA’s traditional Full-Service offering.
OUA has been offering programs online since 1996. We are experts in the online marketplace for higher education.
We use data from a range of commercial, government and proprietary sources to monitor market performance and drive business and marketing strategy. The collection and analysis of student data at a unit, degree and discipline level enables the benchmarking of student academic progress, and student satisfaction and feedback. Longitudinal studies also give insights into continuous improvement efforts and strategies.
Each university has access to a bespoke online dashboard that provides real time data and insights across a range of variables such as enrolments and other performance indicators of their choosing.
Using Student Satisfaction data, OUA can rank units across a range of categories at the end of each study term. The data is assessed against additional criteria and key performance requirements agreed to with partner universities to finalise selection. The OUA Recognition Scheme acknowledges and highlights staff who demonstrate excellence in the teaching of students studying online.
Higher Education Market Opportunities Overview
Our 2020 Market Opportunities Overview (MOO) takes a different approach. In addition to highlighting opportunities to bring new programs into the OUA marketplace, we offer case studies describing our university partners’ achievements. Along with new research exploring the student perspective of microcredentials, we showcase how we work alongside our university partners, helping them respond to the challenges of today’s rapidly changing education landscape.
Request your free and instant download of the 4th edition of our Higher Education Market Opportunities Overview.Request free download
A community of universities can do things that a single university can’t.
From economies of scale in marketing and student administration, to unique opportunities to benchmark and learn from each other, being part of a unique community has advantages. The opportunity for collaboration offers students an unprecedented level of choice and flexibility in designing their own programs. For universities that are a part of Australia’s premier marketplace for online higher education, offering the country’s largest number of programs, there are financial benefits too.
Universities benefit by being able to cost-effectively and quickly launch new programs by drawing on a large pool of existing units, minors and majors from across OUA’s extensive portfolio.
Quality Assurance Framework
Protecting the reputation of participating university partners by supporting their commitment to quality is paramount. OUA encourages the development and continuous improvement of online offerings via an evidence-based approach, with OUA sharing information and insights to aid decision making and collaborative efforts.
We're committed to working with universities to further expand access to their programs and to reach new student audiences.
Over the last three years OUA has supported its university providers by making available $3 million to develop degree programs across a wide range of disciplines. The success of the uptake, development and return in student numbers to our university providers has been more than $18 million.
New resources for university growth
The RDF provides access to grants to help universities continue meeting the evolving needs of students by developing new degrees, short courses and microcredentials. Three grants are available to support the different development requirements universities may have.
Open Degree Development Grant
Funding to help universities develop online degrees.
Open Innovation Development Grant
Funding to help universities develop alternate learning options for example; short courses, microcredentials or free listings developed in response to national need (e.g. Higher Education Certificates via HERP).
Open Microcredential Development Grant
Funding and development support from OpenLearning to help universities develop microcredentials which will be marketed as OpenCreds via the OUA marketplace.
Rapid Development Funding in action at Curtin University
Reaching a new student cohort with Rapid Development funding from OUA
In this case study, OUA works with Curtin to reach new student audiences.
Using the RDF to develop online Education and Business programs.
In this video, Julie Brunner talks about RDF applications, conditions and benefits.
Current university partners
OUA students can study complete degree programs and single units from many Australian universities. This unrivalled collaboration of universities enables OUA to offer more than 2,050 units in over 430 programs across seven disciplines—arts, business, education, health, IT, law and science & engineering—at both undergraduate and postgraduate level.
ANU is a world-leading university in Australia’s capital city, Canberra. Their location points to their unique history, ties to the Australian Government and special standing as a resource for the Australian people. Their focus on research as an asset, and an approach to education, ensures their graduates are in demand the world-over for their abilities to understand, and apply vision and creativity to addressing complex contemporary challenges. ANU offers an outstanding variety of programs for Australia's next generation of language leaders. Their innovative online subjects are offered from beginning to advanced levels via OUA, and various enrolment options provide for different student needs and goals.
The third university established in Victoria, La Trobe University has a diverse community of more than 33,000 students and staff. Its commitment to excellence in teaching and research prepares students to make a bold and positive impact in today's global community. La Trobe provides Open Universities Australia with its core tenets, entrepreneurship and sustainability.
This research-intensive university in north-western Sydney offers a range of undergraduate and postgraduate degrees. With over 30,000 current students, Macquarie has a strong reputation for welcoming international students and embracing flexible and convenient study options, including its partnership with Open Universities Australia.
Australia's largest dual-sector institute, offering both TAFE and higher education, RMIT University proudly delivers work-related education and practical research relevant to current business and community needs. More than 60,000 students study with RMIT, and many of their degrees are available through Open Universities Australia.
Southern Cross University provides high-quality online courses designed for busy people, just like you, and have been doing so for over twenty years. The university prides itself on understanding the pressures of life outside of study while nurturing each student’s ambition. It’s these values that underpin their dedication to be with you every step of your study journey—keeping you on track to reach your goals.
Swinburne University of Technology leads the way with innovative and new ways of teaching, learning and thinking. It offers a wide range of study options, from pre-apprenticeships, undergraduate, postgraduate and PhDs, including online degrees with Open Universities Australia. Swinburne is known for career-oriented education and encouraging lifelong learning.
Ranked in the top 1% of universities worldwide, The University of Adelaide is one of Australia’s prestigious Group of Eight research-intensive universities. Their graduates’ employability skills are among the highest in Australia. All courses help students achieve deep technical expertise, adaptive skills and an ability to investigate and integrate knowledge. This gives students the transferable capabilities to explore every future opportunity.
The University of South Australia, UniSA, is ranked in the top 10 universities nationally and amongst the very best young universities in the world. They offer over 200 world-class degrees that are informed by industry and delivered with a highly practical approach to teaching and learning. In fact, they are South Australia’s number one university for graduate careers. They are a valuable partner with Open Universities Australia.
Australia’s fourth oldest university, the University of Tasmania, is highly regarded internationally for teaching and academic excellence. The university offers more than 100 undergraduate degrees and more than 50 postgraduate programs across a range of disciplines. The university offers students a diverse range of opportunities, the chance to learn from leading experts, and excellent preparation for their future careers.
- Platform application for new provider
- Supplementary application for new subjects and degrees
- Platform rules for university providers
- Terms and conditions for lead referral services
- Terms and conditions for CSP agency services
- Terms and conditions for open access
- Terms and conditions for short courses