Chief Marketing Officer
Catherine Reynolds was appointed as Head of Marketing in late 2018 following four years as OUA’s Strategic Marketing Lead and Head of Consumer Marketing. In 2020 her title was updated to Chief Marketing Officer.
Catherine’s role is responsible for the strategic and operational management of all marketing activity and brand presence, with a focus on maintaining OUA’s number one spot for brand recognition amongst Australia’s online higher education market.
Within this outcome-driven role, Catherine and her team work closely with strategic partners to deliver integrated marketing communications designed to attract new students and drive enrolment growth for all OUA university partners.
During her time with OUA Catherine has played an integral role within the leadership team throughout the company’s recent digital transformation, with the entire re-platforming of the OUA marketplace facilitating the opportunity to on-board new university partners, significantly expand the number of subjects and degree programs on offer to students and, subsequently, drive increased choice for both new and existing students.
Catherine has worked in a range of environments and brings a diverse collection of marketing communications experience to the role. From working within the SAS industry in London through to managing the business expansion in consumer goods in both Sydney and Melbourne, the thread that remains consistent is a genuine connection to the brands and consumers she represents.