Chief Commercial Officer
As Open University Australia’s Chief Commercial Officer, Catherine Reynolds is responsible for driving brand strategy, consumer marketing and partnership growth.
Catherine leads a passionate group of high-performing marketing and sales professionals who are deeply connected to Open Universities Australia’s belief that quality education has the power to transform the lives of people, their families and their communities. It’s a belief that Catherine lives, breathes and incites in her teams each and every day.
Through dedicated leadership, Catherine drives the organisation to seek out unique and compelling ways to connect the Open Universities Australia brand with learners and university partners across Australia. Spanning consumer marketing, partnership growth and overall partnership experience, Catherine and her teams are dedicated to the achievement of results—driving short-term performance and delivering long-term brand sustainability.
Using her passion for understanding customers and solving their needs, Catherine’s role is responsible for the strategic and operational management of all marketing and brand activity. This encompasses driving customer engagement on both sides of the marketplace for both students and university partners. It is her focus to cement Open Universities Australia’s number one spot for brand recognition as a destination for online higher education in Australia.
With over 20 years of experience spanning integrated marketing strategy, brand and product development, Catherine has led teams across a diverse range of sectors spanning SaS, Consumer Products and Digital Marketplace. The thread that remains consistent for Catherine is her genuine connection to the brands and customers she represents.
Since joining Open Universities Australia, Catherine has played an integral role within the senior leadership team, shepherding the organisation through its digital transformation, facilitating opportunities to drive greater participation from university partners, and subsequently, driving increased access and diversity of choice for students. Catherine holds a BA (Hons) from University of Lincoln and Master of Business Administration (MBA) from Southern Cross University.