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Date published: 10 January 2013

10 January 2013

Campaign sets new benchmark in tertiary education

Setting itself apart from other advertisers in the tertiary education space, Open Universities Australia (OUA) will launch a new advertising campaign this Saturday 12 January to promote its growing online TAFE offering.

In keeping with OUA's business ethos of leading and disrupting the tertiary education sector, the advertising campaign injects a sense of humour while specifically creating awareness for its TAFE offering for the first time.

Through an integrated combination of TVCs, radio and digital advertising, the organisation is stepping outside the 'academic box' by introducing a comedic character, Gary, who epitomises the conversations people often have with themselves when they feel out of their depth and need to psyche themselves up.

According to Toni Cutler, Director - Brand Communication & Marketing at OUA, "The creative message behind this advertising campaign is 'Don't just talk. Do. Study TAFE online through OUA', prompting viewers and listeners to take control of their careers, upskill or fill knowledge gaps so they can move forward with confidence in their jobs."

The creative agency behind OUA's new campaign is DDB Melbourne. You can view the 30 second TVC on OUA's YouTube channel.

About Open Universities Australia - leading online learning

Owned by seven of Australia's premier universities, OUA is the national leader in quality online tertiary education. Enrolling more than 200,000 students since 1993, OUA provides access to over 1700 units and 180 qualifications taught by more than 20 leading Australian universities and tertiary education providers.

For further information, please contact:
Jessica Singh
Manager, Corporate Communications, PR & Sponsorships
Open Universities Australia
Ph: 03 8628 2412
Mobile: 0419 662 553
E: jessica.singh@open.edu.au