Tourist Destination Management
TOU24
Overview
Level of study: What does Undergraduate Level 2 mean?
Undergraduate Level 2
EFTSL: What does EFTSL mean?
0.125
Delivery Method: What does delivery method mean?
Fully Online
Prerequisites: What are the prerequisites?
Duration:
13 weeks
Domestic student fee:
$1,178.00 (AUD)
HECS student fee:
$1,178.00 (AUD)
International student fee:
$1,403.00 (AUD)
Description
Focus on the management of local and national tourist destination areas. Throughout the unit, the purpose of destination management will be presented as the organisation of a tourist system that is in harmony with community expectations, aspirations and objectives. You will explore how tourism and destination management results in enhancement of lifestyle opportunities for tourist and host community alike and is capable of being maintained indefinitely.
Please note: Assessment values are indicative only; details will be advised at the start of the unit.
Prerequisites
Mandatory prerequisites
You must have successfully completed the following unit(s) before starting this unit:
- TOU110 — Introduction to Tourism
If you have completed equivalent study at another university, please contact a Student Advisor for advice.
Learning Outcomes
At the completion of this unit students will be able to:
- explain why networking is so important to the tourist system
- describe the roles and functions of the major tourism organisations and authorities at a national and local level in an Australian context
- make effective and responsible use of promotional media available to tourism bodies
- critically analyse the means by which tourism activities in a region are planned, monitored, controlled and marketed
- understand the process by which destination managers plan and monitor destination development.
Topics
This unit addresses the following topics.
| Number | Topic |
|---|---|
| 1 | Tourist destination areas: the regionalisation process, growth and development |
| 2 | The destination environment: physical, sociocultural, economic |
| 3 | Sustainability and management processes, destination marketing, tourism and the community |
Study Resources
This unit is delivered using the following methods and materials:
Print based materials
- Welcome Letter
Online materials
- Printable format materials
Textbook information for this unit is currently being updated and will be available soon. Please check back regularly for updates. Alternatively, visit the Unibooks website and enter the unit details to search for available textbooks.
Relevant Courses
This unit is an approved elective in the following courses:
- Bachelor of Business, Swinburne University of Tnlgy
- Bachelor of Technology (Information Systems), Swinburne University of Tnlgy
This unit may be eligible for credit towards other courses:
- Many undergraduate courses on offer through OUA include 'open elective' where any OUA unit can be credited to the course. You need to check the Award Requirements on the course page for the number of allowed open electives and any level limitations.
- In other cases, the content of this unit might be relevant to a course on offer through OUA or elsewhere. In order to receive credit for this unit in the course you will need to supply the provider institution with a copy of the Unit Profile in the approved format, which you can download here. Note that the Unit Profile is set at the start of the year, and if textbooks change this may not match the Unibooks textbook list.
