Tourism Enterprise Development
TOU26
Overview
Level of study: What does Undergraduate Level 2 mean?
Undergraduate Level 2
EFTSL: What does EFTSL mean?
0.125
Delivery Method: What does delivery method mean?
Fully Online
Prerequisites: What are the prerequisites?
Duration:
13 weeks
Domestic student fee:
$1,178.00 (AUD)
HECS student fee:
$1,178.00 (AUD)
International student fee:
$1,403.00 (AUD)
Description
Gain an understanding into the creation and management of the attractions sector as a key component of the tourism system. You gain an appreciation of the need for tourism activities to be managed for sustainability. You also explore and develop knowledge in the ways in which attraction market segments may be identified. As part of your studies, you will develop an understanding of the processes involved in the development of visitor attractions and an ability to apply the principles of sound management in operating and marketing attractions as business enterprises.
Please note: Assessment values are indicative only; details will be advised at the start of the unit.
Prerequisites
Mandatory prerequisites
You must have successfully completed the following unit(s) before starting this unit:
- TOU110 — Introduction to Tourism
If you have completed equivalent study at another university, please contact a Student Advisor for advice.
Learning Outcomes
At the completion of this unit students will be able to:
- identify the location of individual enterprises in the tourism chain
- understand key marketing concepts relating to tourist motivation and distance pull
- explain the processes involved in conducting feasibility studies for and managing the development of visitor attraction projects
- critically analyse the management and marketing of existing attractions
- demonstrate the ability to develop and implement effective tourism enterprise management plans
- provide informed predictions about the future of visitor attractions.
Topics
This unit addresses the following topics.
| Number | Topic |
|---|---|
| 1 | The attractions sector: an overview |
| 2 | Attraction project development: preparing, designing, financing and managing |
| 3 | Managing attractions: day-to-day operations and marketing |
| 4 | Managing for sustainability: best practice, proactive planning |
Study Resources
This unit is delivered using the following methods and materials:
Print based materials
- Welcome Letter
Online materials
- Printable format materials
Textbooks are subject to change within the academic year. Students are advised to purchase their books no earlier than one to two months before the start of a unit.
Click on the titles of the listed books below to find out more:
Required textbooks
By:Swarbrooke John
ISBN: -
Format:Print
Supplier:Go to Unibooks
Recommended textbooks
Relevant Courses
This unit is part of a major, minor, stream or specialisation in the following courses:
This unit is an approved elective in the following courses:
This unit may be eligible for credit towards other courses:
- Many undergraduate courses on offer through OUA include 'open elective' where any OUA unit can be credited to the course. You need to check the Award Requirements on the course page for the number of allowed open electives and any level limitations.
- In other cases, the content of this unit might be relevant to a course on offer through OUA or elsewhere. In order to receive credit for this unit in the course you will need to supply the provider institution with a copy of the Unit Profile in the approved format, which you can download here. Note that the Unit Profile is set at the start of the year, and if textbooks change this may not match the Unibooks textbook list.
