Survey Research Methods
MAR29
Overview
Level of study: What does Undergraduate Level 2 mean?
Undergraduate Level 2
EFTSL: What does EFTSL mean?
0.125
Delivery Method: What does delivery method mean?
Fully Online
Prerequisites: What are the prerequisites?
Duration:
13 weeks
Domestic student fee:
$1,178.00 (AUD)
HECS student fee:
$1,178.00 (AUD)
International student fee:
$1,403.00 (AUD)
Description
Examine both the theoretical and practical perspectives involved in undertaking surveys and research. You will develop the ability to conduct surveys, from defining the problem to presenting the finished report. You will cover ethics, working in teams, problem definition, research design, exploratory methods, secondary data sources, qualitative methods, data collection methods, questionnaire design and measurement. The unit will also outline data analysis methods for univariate data and bivariate data including analysis of variance, correlation and regression, cross-tabulations and the presentation of statistical findings. Those studying a marketing major will extend their skills in statistics and analysis through this unit. This unit involves weekly assessments beginning in week 1. It also involves group work, which is conducted via the website. You should purchase the PASW software and install it before commencing the unit so that you can sort out any problems with installation before the start of the Study Period.
Please note: Assessment values are indicative only; details will be advised at the start of the unit.
Prerequisites
Recommended prerequisites
You are recommended to have completed the following unit(s) or have equivalent knowledge before starting this unit:
- STA102 — Foundations of Statistics (Previously STA15)
Complete STA102 (previously STA15) or an equivalent introductory statistics unit. Students must have prior knowledge of basic inferential statistics and a working knowledge of the SPSS software.
Learning Outcomes
At the completion of this unit students will be able to:
- define the research problem
- conduct secondary research using various sources
- design and test a quantitative data collection instrument
- undertake fieldwork, including interviewing
- analyse the data using a statistical software package (SPSS for Windows)
- write a business report.
Topics
This unit addresses the following topics.
| Number | Topic |
|---|---|
| 1 | Introduction to survey research: survey versus census |
| 2 | Sampling techniques |
| 3 | Collecting and entering data |
| 4 | Data analysis |
| 5 | Presentation of findings: report writing and oral presentation |
Study Resources
This unit is delivered using the following methods and materials:
Print based materials
- Welcome Letter
Online materials
- Printable format materials
Textbook information for this unit is currently being updated and will be available soon. Please check back regularly for updates. Alternatively, visit the Unibooks website and enter the unit details to search for available textbooks.
Relevant Courses
This unit is a core requirement in the following courses:
This unit is part of a major, minor, stream or specialisation in the following courses:
- Bachelor of Technology (Computing Studies), RMIT University
- Bachelor of Technology (Information Systems), Swinburne University of Tnlgy
This unit is an approved elective in the following courses:
- Bachelor of Behavioural Studies (Psychology), Swinburne University of Tnlgy
- Bachelor of Behavioural Studies, Swinburne University of Tnlgy
- Bachelor of Business, Swinburne University of Tnlgy
This unit may be eligible for credit towards other courses:
- Many undergraduate courses on offer through OUA include 'open elective' where any OUA unit can be credited to the course. You need to check the Award Requirements on the course page for the number of allowed open electives and any level limitations.
- In other cases, the content of this unit might be relevant to a course on offer through OUA or elsewhere. In order to receive credit for this unit in the course you will need to supply the provider institution with a copy of the Unit Profile in the approved format, which you can download here. Note that the Unit Profile is set at the start of the year, and if textbooks change this may not match the Unibooks textbook list.
