SIRXPRO004A - Maximise Product Sales and Market Share
SIRT005A
Overview
Level of study: What does Vocational Education, Training mean?
Vocational Education, Training
EFTSL: What does EFTSL mean?
0.0625
Delivery Method: What does delivery method mean?
Fully Online
Prerequisites: What are the prerequisites?
Duration:
13 weeks
Government loans available:
NoneDomestic student fee:
$500.00 (AUD)
International student fee:
$725.00 (AUD)
Description
This unit describes the performance outcomes, skills and knowledge required to analyse and improve market share and sales performance for retail or wholesale products and services.
Prerequisites
Mandatory prerequisites
You must have successfully completed the following unit(s) before starting this unit:
- SIRT009A — SIRXCOM001A - Communicate in the Workplace
- SIRT010A — SIRXIND001A - Work Effectively in a Retail Environment
- SIRT011A — SIRXSLS004A - Build Relationships with Customers
If you have completed equivalent study at another university, please contact a Student Advisor for advice.
Learning Outcomes
At the completion of this unit students will be able to:
- analyse retail or wholesale product and service performance
- assess retail or wholesale market position strategies
- assess product and service promotion strategies
- develop competitive pricing structures
- implement retail or wholesale product and service plans.
Topics
This unit addresses the following topics.
| Number | Topic |
|---|---|
| 1 | Analyse and review factors affecting category performance |
| 2 | Analyse factors affecting range performance |
| 3 | Analyse factors affecting product performance |
| 4 | Determine placement of product and service in the marketplace |
| 5 | Review appropriateness of sales and marketing strategies given placement of product or service in marketplace |
| 6 | Review promotional strategies for product and service |
| 7 | Report recommendations to improve promotional programs to relevant personnel |
| 8 | Translate strategic guidelines for product or service price and performance into management benchmarks |
| 9 | Ensure strategic targets for a product or service support enterprise marketing guidelines |
| 10 | Define market and individual customer needs |
| 11 | Promote, distribute and sell retail or wholesale products and services to achieve market and business targets |
| 12 | Achieve price, position and placement strategies for a retail or wholesale product or service |
