Media, Advertising, Sports and Society
ADV308
Overview
Level of study: What does Undergraduate Level 3 mean?
Undergraduate Level 3
EFTSL: What does EFTSL mean?
0.125
Delivery Method: What does delivery method mean?
Fully Online
Prerequisites: What are the prerequisites?
No
Duration:
13 weeks
Domestic student fee:
$1,039.00 (AUD)
HECS student fee:
$1,006.00 (AUD)
International student fee:
$1,264.00 (AUD)
Description
This unit will provide students with a critical understanding of the relationship between media, advertising and sport and the crucial roles they perform in society.
This unit explores the relationship between media and society through close analysis of two of the major components of that relationship: advertising and sport. Students will gain an understanding of the ways in which sport and advertising function, how they operate in the broader context of television and the ways in which they impact on ideas of gender, audience and merchandising. The unit will help equip students with the tools necessary for media analysis together with the opportunity to analyse a media advertising campaign.
Please note: Assessment values are indicative only; details will be advised at the start of the unit.
Prerequisites
There are no prerequisites for this unit.
Note: Level 3 units normally assume a moderate level of prior knowledge in this area, eg from studying related Level 1 and 2 units or other relevant experience.
Assessment
- Assignment 1 — (30%-40%)
- Assignment 2 — (30%-40%)
- Essay — (10%-20%)
- Online Discussion — (10%-20%)
Learning Outcomes
At the completion of this unit students will be able to:
- identify and discuss how media, sport and advertising are central to our understanding of ourselves and the society of which we are a part
- formulate an understanding of the function of sport, advertising and media across a variety of political, cultural, social and economic contexts
- develop an understanding of how advertising campaigns are constructed
- gained the ability to critically read media products and understand how they make meaning.
Topics
This unit addresses the following topics.
| Number | Topic |
|---|---|
| 1 | Relevant critical and cultural theories as part of understanding media, advertising, sport and society |
| 2 | The role of media, advertising and sport as dominant modes of communication in society |
| 3 | Media and gender |
| 4 | Decoding advertising |
| 5 | The cultural implications of advertising, merchandising, television and sport |
| 6 | Understanding how the media, advertising and sport acts as conduits for communication practices |
Study Resources
This unit is delivered using the following methods and materials:
Instructional Methods
- Discussion Forum/Discussion Board
- Embedded Multimedia
- Online Quizzes/Tests
- Online assignment submission
- Podcasting/Lecture capture
- Web links
Textbook information for this unit is currently being updated and will be available soon. Please check back regularly for updates. Alternatively, visit the Unibooks website and enter the unit details to search for available textbooks.
Relevant Courses
This unit is part of a major, minor, stream or specialisation in the following courses:
This unit may be eligible for credit towards other courses:
- Many undergraduate courses on offer through OUA include 'open elective' where any OUA unit can be credited to the course. You need to check the Award Requirements on the course page for the number of allowed open electives and any level limitations.
- In other cases, the content of this unit might be relevant to a course on offer through OUA or elsewhere. In order to receive credit for this unit in the course you will need to supply the provider institution with a copy of the Unit Profile in the approved format, which you can download here. Note that the Unit Profile is set at the start of the year, and if textbooks change this may not match the Unibooks textbook list.
