Marketing Concepts
MAR110
Overview
Level of study: What does Undergraduate Level 1 mean?
Undergraduate Level 1
EFTSL: What does EFTSL mean?
0.125
Delivery Method: What does delivery method mean?
Fully Online
Prerequisites: What are the prerequisites?
No
Duration:
13 weeks
Government loans available:
FEE-HELP FEE-HELP
Domestic student fee:
$1,090.00 (AUD)
International student fee:
$1,315.00 (AUD)
Description
The unit provides you with a series of lectures, tutorial exercises and assignments designed to give you an opportunity to explore basic business and marketing concepts from a variety of perspectives. Related issues of concern to non-profit organisations are also explored. Particular emphasis is given to the role marketing plays in the organisation's process of adaptation to its environment, relationships between organisations and their clients, and in the formulation of management policies that impact on other functions such as accounting, operations, and research.
Please note: Assessment values are indicative only; details will be advised at the start of the unit.
Assessment
- Assignment 1 — Range 15-25%
- Assignment 2 — Range 25-35%
- Invigilated Exam — Range 45-55%
Learning Outcomes
At the completion of the unit students will have an understanding of key concepts used in organisation-customer exchanges, along with an understanding of the role of the marketing function within any organisation. Particular emphasis is given to the role that marketing plays in any organisation's core processes of:
- creating and adapting to changes in its external and internal environments
- understanding the ever-changing dynamics of client-organisation relationships
- fulfilling the needs and wants of stakeholders in a way that also satisfies the organisation's goals (both financial and societal).
This understanding of marketing theory and practice, and what marketing people do, will assist the understanding of other disciplines in the Bachelor of Business degree, as well as providing a strong philosophical foundation for the further vocational study of marketing.
Topics
This unit addresses the following topics.
| Number | Topic |
|---|---|
| 1 | The role marketing plays in the organisation's process of adaptation to its environment |
| 2 | Relationships between organisations and their clients |
| 3 | The formulation of management policies that impact on other functions such as accounting, operations, and research |
Study Resources
This unit is delivered using the following methods and materials:
Print based materials
- Welcome Letter
Online materials
- Printable format materials
Textbook information for this unit is currently being updated and will be available soon. Please check back regularly for updates. Alternatively, visit the Unibooks website and enter the unit details to search for available textbooks.
Relevant Courses
This unit is part of a major, minor, stream or specialisation in the following courses:
This unit is an approved elective in the following courses:
- Bachelor of Behavioural Studies (Psychology), Swinburne University of Tnlgy
- Bachelor of Behavioural Studies, Swinburne University of Tnlgy
- Bachelor of Technology (Information Systems), Swinburne University of Tnlgy
This unit may be eligible for credit towards other courses:
- Many undergraduate courses on offer through OUA include 'open elective' where any OUA unit can be credited to the course. You need to check the Award Requirements on the course page for the number of allowed open electives and any level limitations.
- In other cases, the content of this unit might be relevant to a course on offer through OUA or elsewhere. In order to receive credit for this unit in the course you will need to supply the provider institution with a copy of the Unit Profile in the approved format, which you can download here. Note that the Unit Profile is set at the start of the year, and if textbooks change this may not match the Unibooks textbook list.
