Advertising Issues: Regulation, Ethics and Cultural Considerations
ADV206
Overview
Level of study: What does Undergraduate Level 2 mean?
Undergraduate Level 2
EFTSL: What does EFTSL mean?
0.125
Delivery Method: What does delivery method mean?
Fully Online
Prerequisites: What are the prerequisites?
Duration:
13 weeks
Domestic student fee:
$1,039.00 (AUD)
HECS student fee:
$1,006.00 (AUD)
International student fee:
$1,264.00 (AUD)
Description
This unit will provide students with an introductory understanding of the ethical and regulatory frameworks and cultural considerations that inform the practice of advertising.
This unit explores the impact that regulation, ethical considerations and cultural differences across national markets have on the practice of advertising from a personal, corporate and professional perspective through a series of contemporary case studies. Students will be provided with the tools necessary to evaluate the practice of advertising and to consider the responsibilities of the advertising industry and the mechanisms of advertising complaint and control. Students will also gain an understanding of the legal frameworks for advertising and the cultural considerations that inform advertising campaigns.
Prerequisites
Recommended prerequisites
You are recommended to have completed the following unit(s) or have equivalent knowledge before starting this unit:
- ADV100 — Principles of Advertising
Assessment
- Assignment — Major assignment (30%-40%)
- Essay — Short essay (10%-20%)
- Invigilated Exam — (30%-40%)
- Tutorial topics — Tutorial exercises (10%-20%)
Learning Outcomes
At the completion of this unit students will be able to:
- discuss how regulations, ethical considerations and cultural differences affect the practice of advertising
- explain both the responsibilities of the advertising industry and the ethical requirements and mechanisms of advertising complaint and control
- describe how advertising campaigns are culturally defined.
Topics
This unit addresses the following topics.
| Number | Topic |
|---|---|
| 1 | Defining contemporary issues in advertising |
| 2 | Advertising complaint and control: an introduction to the different bodies who govern the industry and industry self-regulation |
| 3 | Advertising and the Trade Practices Act: section 52 and criminal provisions |
| 4 | Intellectual property and advertising: copyright, creative and marketing rights |
| 5 | Moral philosophy and the ethics of advertising |
| 6 | The ethical implications of economic pressure and social responsibility |
| 7 | Advertising and fear |
| 8 | Political advertising |
| 9 | Cultural considerations in advertising and cross-cultural in-depth interviews |
| 10 | Cultural differences in national markets |
| 11 | Media placement and new media opportunities for advertising |
| 12 | The impacts of influencing consumer perception and behaviour |
Study Resources
This unit is delivered using the following methods and materials:
Instructional Methods
- Discussion Forum/Discussion Board
- Embedded Multimedia
- Online Quizzes/Tests
- Online assignment submission
- Podcasting/Lecture capture
- Web links
Textbook information for this unit is currently being updated and will be available soon. Please check back regularly for updates. Alternatively, visit the Unibooks website and enter the unit details to search for available textbooks.
Relevant Courses
This unit is part of a major, minor, stream or specialisation in the following courses:
This unit is an approved elective in the following courses:
This unit may be eligible for credit towards other courses:
- Many undergraduate courses on offer through OUA include 'open elective' where any OUA unit can be credited to the course. You need to check the Award Requirements on the course page for the number of allowed open electives and any level limitations.
- In other cases, the content of this unit might be relevant to a course on offer through OUA or elsewhere. In order to receive credit for this unit in the course you will need to supply the provider institution with a copy of the Unit Profile in the approved format, which you can download here. Note that the Unit Profile is set at the start of the year, and if textbooks change this may not match the Unibooks textbook list.
