The Executive Certificate in Business is a postgraduate entry point for the Master of Marketing course.
Applicants with no academic qualifications but six years relevant full-time business experience are eligible to apply for the Executive Certificate in Business. On successful completion with a Credit average, students are eligible to apply for entry to the Master of Marketing.
The Master of Marketing is offered by Monash University. This leading course is offered via multimedia delivery and provides a solid foundation for a career in the marketing profession.
Course Objectives
This course aims to enable students to:
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Understand marketing concepts, corporate objectives, strategies and practical implementation
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Understand concepts in psychology and sociology relevant to consumer behaviour
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Understand the nature and scope of marketing research and methodology
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Develop knowledge and skills to plan, strategise, implement and evaluate marketing programs that target the internal and external constituencies of businesses and organisations
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Understand and appreciate the cross-cultural issues which impact on the marketing activities of organisations operating in an international environment.
Eligibility
The Master of Marketing has two entrance pathways; direct entry or via the Executive Certificate in Business:
Direct entry - Academic + work experience
Applicants require an undergraduate degree in a discipline other than Marketing from a recognised tertiary institution and a minimum of two years relevant full-time business experience.
Applicants must have a Weighted Average Mark (WAM) of 60% or equivalent Grade Point Average (GPA). For further information please contact the Department of Marketing, Monash University.
OR
Alternative entry: Executive Certificate in Business - Work experience
Applicants with no academic qualifications but six years relevant full-time business experience are eligible to enter the course. These students should begin with the Executive Certificate in Business. On successful completion with a Credit average, students are eligible to apply for entry to the Master of Marketing.
How to Apply
This course is restricted. Students are required to apply and be approved by Monash University before they can enrol in units through OUA.
Applications for the Executive Certificate in Business or Master of Marketing are due two weeks prior to the close of enrolment.
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Read information requirements
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Select to apply for one or more courses listed on the application form, taking note
of the eligibility criteria for each course. If you want to apply for a (restricted)
course with a different university, you'll need to submit a separate application
from the relevant course page.
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Read all parts of the application form in advance:
Receive a faster response by ensuring you have all the required information ready
before you start.
If you have a web account, sign
in first to pre-fill personal details we already have for you on record.
If you do not have a web account, you'll need to register one within the
application form. Once you've registered an account, you'll then be signed
in. From here you can choose to complete your application and submit it,
or save and return to it later.
Completing this application should take 15 to 20 minutes.
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Need help completing your application? Contact us:
If in doubt about any of the information required to support your application, the
more information you can provide the better. If you have any academic queries
including how to request credit transfer, contact Monash University directly.
For all other enquiries, contact us.
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Next steps:
After submitting your application, you should receive a confirmation email containing
a copy of your application for your records.
Your application will be assessed within 2-4 weeks, and if further information is
required, we will contact you. Once your application has been assessed, we will
be in touch via email to notify you of the outcome. At the latest this will be
one week after the closing date for applications.
If, after submitting your application, you wish to change your
preferences or submit an additional document, please email apply@open.edu.au. Include your full
name as it appeared on the application.
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Prepare supporting documents
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Check that you have all the required documents, according to individual course
requirements and your personal circumstances, specifically:
- Your curriculum vitae - required for entry into postgraduate courses
only.
- Certified
copies of academic transcripts - required in most cases but check course
eligibility rules.
- A letter of recommendation from your employer on company letterhead -
recommended for entry using work experience.
- Certified legal documentation - if you have changed your name e.g. a marriage
certificate, deed poll name change certificate.
- Certified legal documentation - if you need to correct an error in your date of
birth e.g. a birth certificate.
- English language test results - if your courses were not predominantly in
English e.g. IELTS
or equivalent test results.
- Official translations of any documents not in English.
A "certified" copy is a copy bearing the recognised mark of a Justice of the Peace,
Commission of Oaths or declarations, Public Notary or a Solicitor.
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Create an electronic copy of your attachments:
For each certified document, scan and save it on your computer. Save your curriculum
vitae to your computer, then get ready to upload all documents in the form.
Do not send original documents as they will not be returned.
Then submit your application in one of two ways:
Special Requirements
Online Induction
Prior to undertaking their first online unit, students are required to complete an online induction program offered by the Department of Marketing in the week before study sessions commence.
The Department will contact all commencing and timely applicants by email prior to the start of each study session. This program will guide you through the procedure of logging on to our learning site, using it to communicate with other students/tutors, and learning how to send and receive assignments electronically. In addition, the process of searching for online resources and the sharing of this information with fellow online students will be introduced. It's all online – there is no need to attend our campus.
Award Requirements
To qualify for the award of Executive Certificate in Business students must complete four units.
Exit Points
Executive Certificate in Business students who complete the course with a Credit average may apply for entry to the Master of Marketing. Students enrolled in the Master of Marketing may exit with a Graduate Diploma after completing eight units including six core units and two electives.
Recognition of Prior Learning / Credit
Applicants should contact the course coordinator for information about RPL and Credit.
Recommended Study Pattern
Executive Certificate in Business students specialising in marketing must complete all four core units.
Related Courses
This course sits within a group of courses, giving you the flexibility to study towards different levels of qualification. The courses are listed from the highest to the lowest qualification.
