Introduction to Cross-Cultural Brand Identity Strategy
HDCC670Z
Overview
To enrol in this unit, you must be accepted into a course from the provider.
Read before you start
Warning: Mature Content
This unit contains mature content including Coarse Language, Nudity and Sex / Sexual References and may not be suitable for some students. Any student under the age of 16 who would like to enrol in this unit must first complete a Parental Consent Form.
Level of study: What does Postgraduate mean?
Postgraduate
EFTSL: What does EFTSL mean?
0.125
Delivery Method: What does delivery method mean?
Fully Online
Prerequisites: What are the prerequisites?
No
Duration:
13 weeks
Government loans available:
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Domestic student fee:
$2,300.00 (AUD)
International student fee:
$2,525.00 (AUD)
Description
This unit aims to introduce you to the major concepts and practices of cross-cultural design applied to the development of brand identities for a global market. You are required to select two specific cultures and analyse the values, aesthetics and semiotics of each culture in order to design a brandmark and brand identity guide that resonates with both cultures.
Enrolment Restriction
In order to enrol in this unit, you must be accepted into one of the following courses:
If you wish to seek approval to enrol in this unit without being accepted in a course, please contact OUA regarding the process.
Assessment
- Assignment 1 — Project Brief 1 (25%)
- Assignment 2 — Project Brief 2 (50%)
- Online Discussion — Weekly Concept Blog (25%)
Learning Outcomes
At the completion of this unit students will be able to:
- articulate the concepts of global brand identity, cross-cultural values and aesthetics, and design strategy
- demonstrate ability to develop theoretical frameworks regarding the ethics and aesthetics of cross-cultural design
- appropriately select methodologies to evaluate the values, aesthetics and semiotics of cultures and brands
- adapt the elements of brand identity to a global context
- develop a brand identity strategy appropriate to a cross-cultural context.
Topics
This unit addresses the following topics.
| Number | Topic |
|---|---|
| 1 | The global context of contemporary design |
| 2 | Strategic design |
| 3 | Elements of brand identity |
| 4 | Cultural values, aesthetics and semiotics |
| 5 | Critical perspectives on brandmark making across cultures |
| 6 | Develop brand identity guidelines across cultures |
Study Resources
This unit is delivered using the following methods and materials:
Instructional Methods
- Blogs
- Chat rooms
- Discussion Forum/Discussion Board
- Embedded Multimedia
- Interactive Games
- Online Quizzes/Tests
- Online assignment submission
- Podcasting/Lecture capture
- Standard Media
- Streaming Multimedia
- Web links
- Wikis
Textbook information for this unit is currently being updated and will be available soon. Please check back regularly for updates. Alternatively, visit the Unibooks website and enter the unit details to search for available textbooks.
Relevant Courses
This unit is part of a major, minor, stream or specialisation in the following courses:
This unit may be eligible for credit towards other courses:
- Many undergraduate courses on offer through OUA include 'open elective' where any OUA unit can be credited to the course. You need to check the Award Requirements on the course page for the number of allowed open electives and any level limitations.
- In other cases, the content of this unit might be relevant to a course on offer through OUA or elsewhere. In order to receive credit for this unit in the course you will need to supply the provider institution with a copy of the Unit Profile in the approved format, which you can download here. Note that the Unit Profile is set at the start of the year, and if textbooks change this may not match the Unibooks textbook list.
