Design Strategy for a Global Context
HDCC671Z
Overview
To enrol in this unit, you must be accepted into a course from the provider.
Read before you start
Level of study: What does Postgraduate mean?
Postgraduate
EFTSL: What does EFTSL mean?
0.125
Delivery Method: What does delivery method mean?
Fully Online
Prerequisites: What are the prerequisites?
No
Duration:
13 weeks
Government loans available:
FEE-HELP FEE-HELP
Domestic student fee:
$2,300.00 (AUD)
International student fee:
$2,525.00 (AUD)
Description
This unit aims to provide you with the concepts and methods for applying design to the solving of global business challenges. It prepares you to understand the current design management issues affecting global companies and select the appropriate design tools to solve them. It looks at the role of design visualisation, futuring and forecasting through scenario building, and lateral thinking in aligning the values of companies and their business partners and clients.
Enrolment Restriction
In order to enrol in this unit, you must be accepted into one of the following courses:
If you wish to seek approval to enrol in this unit without being accepted in a course, please contact OUA regarding the process.
Assessment
- Assignment 1 — Project Brief 1 (25%)
- Assignment 2 — Project Brief 2 (50%)
- Online Discussion — Weekly Concept Blog (25%)
Learning Outcomes
At the completion of this unit students will be able to:
- articulate the current design management issues affecting global companies
- develop frameworks and approaches for how communication design can help solve the problems encountered by global businesses
- appropriately select methodologies to evaluate communication design impact on global businesses
- design scenarios for futuring and forecasting
- develop a design strategy proposal for solving global business challenges.
Topics
This unit addresses the following topics.
| Number | Topic |
|---|---|
| 1 | What are global design business challenges? |
| 2 | Design thinking and business challenges |
| 3 | Choosing markets: communication design, politics and nation branding |
| 4 | Entering markets: communication, culture, language and meaning |
| 5 | The role of design in building global teams |
| 6 | The role of design in futuring and forecasting |
Study Resources
This unit is delivered using the following methods and materials:
Instructional Methods
- Blogs
- Chat rooms
- Discussion Forum/Discussion Board
- Embedded Multimedia
- Interactive Games
- Online Quizzes/Tests
- Online assignment submission
- Podcasting/Lecture capture
- Standard Media
- Streaming Multimedia
- Web links
- Wikis
Textbook information for this unit is currently being updated and will be available soon. Please check back regularly for updates. Alternatively, visit the Unibooks website and enter the unit details to search for available textbooks.
Relevant Courses
This unit is part of a major, minor, stream or specialisation in the following courses:
This unit may be eligible for credit towards other courses:
- Many undergraduate courses on offer through OUA include 'open elective' where any OUA unit can be credited to the course. You need to check the Award Requirements on the course page for the number of allowed open electives and any level limitations.
- In other cases, the content of this unit might be relevant to a course on offer through OUA or elsewhere. In order to receive credit for this unit in the course you will need to supply the provider institution with a copy of the Unit Profile in the approved format, which you can download here. Note that the Unit Profile is set at the start of the year, and if textbooks change this may not match the Unibooks textbook list.
