Web Presence
WEB309
Overview
Level of study: What does Undergraduate Level 3 mean?
Undergraduate Level 3
EFTSL: What does EFTSL mean?
0.125
Delivery Method: What does delivery method mean?
Fully Online
Prerequisites: What are the prerequisites?
Duration:
13 weeks
Government loans available:
FEE-HELP FEE-HELP
Domestic student fee:
$750.00 (AUD)
International student fee:
$975.00 (AUD)
Description
Creating an effective World Wide Web presence for communication, information and interaction involves more than just web design and online writing: a web presence must also be managed and maintained. In this unit you will develop a conceptual basis for understanding web presence in a range of different online formats, especially where several people are involved in content production.
Further Information: Assessment schedule subject to minor alteration.
Prerequisites
Equivalent units
You cannot enrol in this unit if you have successfully completed any of the following unit(s) because they are considered academically equivalent:
- NET26 — The Internet: Cyberanalytics
Recommended prerequisites
You are recommended to have completed the following unit(s) or have equivalent knowledge before starting this unit:
- WEB206 — Web Publishing
Special Requirements
- Additional materials — Knowledge networking
- Broadband access
- Other special requirement — Web2.0
Learning Outcomes
At the completion of this unit students will be able to:
- analyse the interrelationship of internet use and technology, and design and content
- demonstrate understanding of the underlying concepts relating to the visibility and value of web presence
- develop and coordinate the provision, moderation and organisation of the content of a web presence
- analyse the World Wide Web as an example of information ecology.
Topics
This unit addresses the following topics.
| Number | Topic |
|---|---|
| 1 | Website analytics |
| 2 | Information ecology |
| 3 | Collaborative content development |
| 4 | Promotion and traffic management for websites |
| 5 | Usability and utility from a business / consumer perspective |
Study Resources
This unit is delivered using the following methods and materials:
Instructional Methods
- Audio/Video conferencing
- Blogs
- Chat rooms
- Discussion Forum/Discussion Board
- Online assignment submission
- Podcasting/Lecture capture
- Standard Media
- Streaming Multimedia
- Web links
- Wikis
Print based materials
- Welcome Letter
Online materials
- Audio/Video - Streaming
- Online Assessment
- Printable format materials
- Resources and Links
Textbook information for this unit is currently being updated and will be available soon. Please check back regularly for updates. Alternatively, visit the Unibooks website and enter the unit details to search for available textbooks.
Relevant Courses
This unit is a core requirement in the following courses:
This unit may be eligible for credit towards other courses:
- Many undergraduate courses on offer through OUA include 'open elective' where any OUA unit can be credited to the course. You need to check the Award Requirements on the course page for the number of allowed open electives and any level limitations.
- In other cases, the content of this unit might be relevant to a course on offer through OUA or elsewhere. In order to receive credit for this unit in the course you will need to supply the provider institution with a copy of the Unit Profile in the approved format, which you can download here. Note that the Unit Profile is set at the start of the year, and if textbooks change this may not match the Unibooks textbook list.
