Arts & humanities

Engaging Media

MED104

Overview

Level of study: What does Undergraduate Level 1 mean?

Undergraduate Level 1

EFTSL: What does EFTSL mean?

0.125

Delivery Method: What does delivery method mean?

Fully Online

Prerequisites: What are the prerequisites?

No

Availability: What is a Study period?

2011:

Duration:

13 weeks

Government loans available:

FEE-HELP FEE-HELP

Domestic student fee:

$750.00 (AUD)

International student fee:

$975.00 (AUD)

Description

Contemporary media is a vital and pervasive presence in many aspects of our lives, both personal and professional. This unit explores the ways in which 21st century media 'engages' our attention through a variety of texts and communicative modes. It also focuses on the ways in which we, as users, consumers and producers, engage with the media. We will explore how our relation to media is impacted by the institutions and processes involved in its production.

Prerequisites

There are no prerequisites for this unit.

Special Requirements

  • Additional materials — Knowledge networking
  • Other special requirement — Web2.0

Assessment

  • Essay (30%)
  • Portfolio 1 (40%)
  • Test 1 (10%)
  • Test 2 (20%)

Learning Outcomes

At the completion of this unit students will be able to:

  1. demonstrate critical awareness of the contexts in which various media are produced and distributed
  2. apply critical understandings of media cultures and institutions to reflect on your own use of media in professional, creative and personal practice
  3. present analysis of the processes influencing the production and consumption of texts in different media
  4.  utilise concepts relating to actors, networks and cultures to explain and analyse media.

Topics

This unit addresses the following topics.

NumberTopic
1Historical development of media
2Role of media in society: public and private goods
3Audiences/consumers
4Entertainment and information compared and converged
5Games, communications as forms of media
6Mass communication/niche communication
7Impact of new media forms: satellites; mobile phones; network computing

Study Resources

This unit is delivered using the following methods and materials:

Instructional Methods

  • Audio/Video conferencing
  • Blogs
  • Chat rooms
  • Discussion Forum/Discussion Board
  • Online assignment submission
  • Podcasting/Lecture capture
  • Standard Media
  • Streaming Multimedia
  • Web links
  • Wikis

Print based materials

  • Welcome Letter

Online materials

  • Audio/Video - Streaming
  • Online Assessment
  • Printable format materials
  • Resources and Links

Textbook information for this unit is currently being updated and will be available soon. Please check back regularly for updates. Alternatively, visit the Unibooks website and enter the unit details to search for available textbooks.

Relevant Courses

This unit is a core requirement in the following courses:

This unit is an approved elective in the following courses:

This unit may be eligible for credit towards other courses:

  1. Many undergraduate courses on offer through OUA include 'open elective' where any OUA unit can be credited to the course. You need to check the Award Requirements on the course page for the number of allowed open electives and any level limitations.
  2. In other cases, the content of this unit might be relevant to a course on offer through OUA or elsewhere. In order to receive credit for this unit in the course you will need to supply the provider institution with a copy of the Unit Profile in the approved format, which you can download here. Note that the Unit Profile is set at the start of the year, and if textbooks change this may not match the Unibooks textbook list.