Health Promotion, Media & Advocacy
MPH511
Not sure where to start?
- Is online study right for me?
- Why OUA?
- What should I study?
- How does it work?
- How do I enrol?
Discover what's involved in studying through OUA.
Find out moreOverview
To enrol in this unit, you must be accepted into a course from the provider.
Read before you start
Level of study: What does Postgraduate mean?
Postgraduate
EFTSL: What does EFTSL mean?
0.125
Delivery Method: What does delivery method mean?
Web Supplemented
Prerequisites: What are the prerequisites?
Availability: What is a Session?
For enrolment (2012):- -
- Sess 2
- -
- -
- Sess 2
- -
Duration:
14 weeks
Government loans available:
FEE-HELP FEE-HELP
Fee: Fees (current and planned)
- Domestic student fee:
- $2,325.00 (AUD)
- International student fee:
- $2,550.00 (AUD)
Description
Learn about the use of media in a health promotion/health communication strategy. You will study: Tobacco marketing and anti-tobacco campaigns; Unhealthy advertising on television and children's health; Social marketing; Working with the media and writing media releases; Writing for the print media and radio programming, television, video and the internet. You will also examine the role of pre-testing materials, health sponsorships, media use in health promotion campaigns and coalition building, political lobbying and media advocacy.
Enrolment Restriction
In order to enrol in this unit, you must be accepted into one of the following courses:
If you wish to seek approval to enrol in this unit without being accepted in a course, please contact OUA regarding the process.
Prerequisites
Equivalent units
You cannot enrol in this unit if you have successfully completed any of the following unit(s) because they are considered academically equivalent:
- X1404 — Health Promotion Media and Advocacy
Recommended prerequisites
You are recommended to have completed the following unit(s) or have equivalent knowledge before starting this unit:
Learning Outcomes
At the completion of this unit students will be able to:
- counter the negative effects of the media on health
- contribute to the health of communities through positive media impact
- work in partnership with media professionals
- design media materials for health promotion.
Topics
This unit addresses the following topics.
| Number | Topic |
|---|---|
| 1 | Health communication |
| 2 | Social marketing |
| 3 | Print, radio & television |
| 4 | Lobbying & advocacy |
Study Resources
This unit is delivered using the following methods and materials:
Online materials
- Printable format materials
- Resources and Links
Textbook information for this unit is currently being updated and will be available soon. Please check back regularly for updates. Alternatively, visit the Unibooks website and enter the unit details to search for available textbooks.
Relevant Courses
This unit is part of a major, minor, stream or specialisation in the following courses:
This unit may be eligible for credit towards other courses:
- Many undergraduate courses on offer through OUA include 'open elective' where any OUA unit can be credited to the course. You need to check the Award Requirements on the course page for the number of allowed open electives and any level limitations.
- In other cases, the content of this unit might be relevant to a course on offer through OUA or elsewhere. In order to receive credit for this unit in the course you will need to supply the provider institution with a copy of the Unit Profile in the approved format, which you can download here. Note that the Unit Profile is set at the start of the year, and if textbooks change this may not match the Unibooks textbook list.
If you would like to study this unit and enrol today, add it to your Study Cart. Alternatively if you are still exploring your options, you can save this unit to review later by clicking Save to Wishlist.
Let's talk
Have a question? Give us a call.
