Behaviour Change Communication
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To enrol in this unit, you must be accepted into a course from the provider.
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Level of study: What does Postgraduate mean?
EFTSL: What does EFTSL mean?
Delivery Method: What does delivery method mean?
Availability: What is a Session?For enrolment (2012):
- Sess 2
- Sess 2
Government loans available:
- Domestic student fee:
- $2,325.00 (AUD)
- International student fee:
- $2,550.00 (AUD)
This unit provides an overview of the theory and principles of behaviour change communication. It focuses on the application of behaviour change communication to specific health problems, communication processes in the health context, and planning, strategies and management of behaviour change communication (BCC) programs, both in Australia and internationally. Evaluation of health communication programs is also considered.
You are recommended to have completed the following unit(s) or have equivalent knowledge before starting this unit:
At the completion of this unit students will be able to:
- define, compare and contrast: communication, behaviour change communication, health communication, social marketing and health promotion
- discuss the major elements of successful BCC
- describe the stages of the health communication process
- plan a BCC program
- discuss one area of BCC in depth after individual research is undertaken.
This unit addresses the following topics.
|1||Definitions & exploration: communication, health communication, public health communication, IEC, BCC & social marketing|
|2||Behaviour change theory & health literacy|
|3||Risk communication & framing health messages|
|4||Stages of BCC|
|5||Community-centred BCC strategies|
|6||Planning, implementing & evaluating a social marketing campaign|
|8||Cross cultural communication|
Each unit offered through OUA provides students with unit information that includes assessment topics and due dates, policy information and contact numbers for university support and academic staff. Study materials will also clearly outline each week's topic, readings, student activities and the format of all assessment.
Textbook information for this unit is currently being updated and will be available soon. Please check back regularly for updates. Alternatively, visit the Unibooks website and enter the unit details to search for available textbooks.
This unit is part of a major, minor, stream or specialisation in the following courses:
This unit may be eligible for credit towards other courses:
- Many undergraduate courses on offer through OUA include 'open elective' where any OUA unit can be credited to the course. You need to check the Award Requirements on the course page for the number of allowed open electives and any level limitations.
- In other cases, the content of this unit might be relevant to a course on offer through OUA or elsewhere. In order to receive credit for this unit in the course you will need to supply the provider institution with a copy of the Unit Profile in the approved format, which you can download here. Note that the Unit Profile is set at the start of the year, and if textbooks change this may not match the Unibooks textbook list.
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