International Marketing
MAR305
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Level of study: What does Undergraduate Level 3 mean?
Undergraduate Level 3
EFTSL: What does EFTSL mean?
0.125
Delivery Method: What does delivery method mean?
Fully Online
Prerequisites: What are the prerequisites?
Availability: What is a Study period?
For enrolment (2012): For forward planning* (2013): What is Forward Planning?- SP1
- -
- SP3
- -
Duration:
13 weeks
Fee: Fees (current and planned)
- Domestic student fee:
- $1,178.00 (AUD)
- HECS student fee:
- $1,178.00 (AUD)
- International student fee:
- $1,403.00 (AUD)
Description
Marketing in an international environment is increasingly important for many businesses. While the core principles of marketing apply, this subject will provide students with knowledge, understanding and techniques related to undertaking marketing in an international environment and marketing to global markets. The aim of this subject is to introduce students to the theory and practice of marketing across international boundaries.
Prerequisites
Equivalent units
You cannot enrol in this unit if you have successfully completed any of the following unit(s) because they are considered academically equivalent:
- MAR34 — International Marketing
Mandatory prerequisites
You must have successfully completed the following unit(s) before starting this unit:
If you have completed equivalent study at another university, please contact a Student Advisor for advice.
Assessment
- Assignment 1 (20%)
- Assignment 2 (30%)
- Invigilated Exam (50%)
Learning Outcomes
At the completion of this unit students will be able to:
- demonstrate what is meant by internationalisation of an organisation
- demonstrate knowledge of classical and current research in international marketing
- identify the forces in international markets
- identify political and economic influences
- identify socio/cultural and technological influences
- demonstrate an ability to assess feasibility of extending a product/service into an overseas market
- demonstrate an ability to analyse research findings
- develop logical arguments well supported by facts and/or theory
- demonstrate an ability to convey research findings clearly, succinctly and logically
- demonstrate research skills by identifying relevant secondary sources
- be aware of local and international environments in which they will be contributing (eg. sociocultural, political/legal, technological, economic and natural)
- understand the transnational macro and micro-environments in which an organisation operates.
Topics
This unit addresses the following topics.
| Number | Topic |
|---|---|
| 1 | SPENT (Socio/Cultural, Political, Economic, Natural & Technological) factors |
| 2 | International market research |
| 3 | International segmentation and positioning |
| 4 | Market entry modes |
| 5 | Product/service strategy |
| 6 | Distribution strategy |
| 7 | Pricing strategy |
| 8 | Promotion strategy |
| 9 | Trends in international marketing |
Study Resources
This unit is delivered using the following methods and materials:
Instructional Methods
- Chat rooms
- Discussion Forum/Discussion Board
- Embedded Multimedia
- Online assignment submission
- Standard Media
- Web links
Textbooks are subject to change within the academic year. Students are advised to purchase their books no earlier than one to two months before the start of a unit.
Click on the titles of the listed books below to find out more:
Required textbooks
Recommended textbooks
Relevant Courses
This unit is part of a major, minor, stream or specialisation in the following courses:
This unit may be eligible for credit towards other courses:
- Many undergraduate courses on offer through OUA include 'open elective' where any OUA unit can be credited to the course. You need to check the Award Requirements on the course page for the number of allowed open electives and any level limitations.
- In other cases, the content of this unit might be relevant to a course on offer through OUA or elsewhere. In order to receive credit for this unit in the course you will need to supply the provider institution with a copy of the Unit Profile in the approved format, which you can download here. Note that the Unit Profile is set at the start of the year, and if textbooks change this may not match the Unibooks textbook list.
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