Event Management 2012
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Level of study: What does Undergraduate Level 3 mean?
Undergraduate Level 3
EFTSL: What does EFTSL mean?
Delivery Method: What does delivery method mean?
Prerequisites: What are the prerequisites?
This unit provides the theory and knowledge base for event management, for conducting event-based research and policy making pertinent to events. It investigates the temporal and spatial characteristics of events; the role of resources and stakeholders; and the relationship between the tourism industry and the events sector. Work integrated learning is achieved in an event evaluation.
There are no prerequisites for this unit.
Note: Level 3 units normally assume a moderate level of prior knowledge in this area, eg from studying related Level 1 and 2 units or other relevant experience.
- Analysis Task — Event analysis (35%)
- Case Study — Event case study (15%)
- Invigilated Exam (50%)
At the completion of this unit students will be able to:
- explain the core phenomenon and major themes, acknowledging the interdisciplinary nature of event studies
- analyse temporal, spatial, resource and stakeholder patterns involved in international, intercultural, national and local events
- apply theories, methodologies and research techniques to event management functions
- integrate policy dimensions when managing issues and trends in the creating, staging and evaluating of events
- analyse an event through the reporting of research and event evaluation.
This unit addresses the following topics.
|1||Introduction to events management|
|2||The world of events, event meaning and experience|
|3||Design, conceptualising and planning events|
|4||Sponsorship and marketing of events|
|5||Human resources, ICT, legal and risk management|
|6||Staging and logistics, project management|
|7||Event administration, controls and budgets|
|8||Event evaluation and research|
This unit is delivered using the following methods and materials:
- Printable format materials
- Resources and Links
Textbooks are subject to change within the academic year. Students are advised to purchase their books no earlier than one to two months before the start of a unit.
Click on the titles of the listed books below to find out more:
This unit is a core requirement in the following courses:
This unit is part of a major, minor, stream or specialisation in the following courses:
- Bachelor of Communication, Griffith University
- Bachelor of Business, Swinburne University of Tnlgy
- Bachelor of Technology (Information Systems), Swinburne University of Tnlgy
This unit may be eligible for credit towards other courses:
- Many undergraduate courses on offer through OUA include 'open elective' where any OUA unit can be credited to the course. You need to check the Award Requirements on the course page for the number of allowed open electives and any level limitations.
- In other cases, the content of this unit might be relevant to a course on offer through OUA or elsewhere. In order to receive credit for this unit in the course you will need to supply the provider institution with a copy of the Unit Profile in the approved format, which you can download here. Note that the Unit Profile is set at the start of the year, and if textbooks change this may not match the Unibooks textbook list.
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