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To enrol in this unit, you must be accepted into a course from the provider.
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Level of study: What does Postgraduate mean?
EFTSL: What does EFTSL mean?
Delivery Method: What does delivery method mean?
Prerequisites: What are the prerequisites?
Availability: What is a Session?For enrolment (2012): For forward planning* (2013): What is Forward Planning?
- Sess 1
- Sess 2
- Sess 3
Government loans available:
- Domestic student fee:
- $1,820.00 (AUD)
- International student fee:
- $2,045.00 (AUD)
This unit identifies important methodologies used in analysing communication texts and practices. It critically examines the key concepts and theories in Communication Studies and considers the rise of mass communications – the book, newspapers, magazines, radio, film and television – up to the appearance of the internet. Students will closely examine the contours of the discipline and become familiar with social and cultural issues related to creative and communication industries and technologies.
Students learn about semiotics, content analysis, quantitative and qualitative methodologies and gain practical experience in using these methodologies to critically examine current communications texts, genres and practices. The generic outcome is a comprehensive understanding of key issues in the communications and creative industries: knowledge and skills which underpin current communication practices. The unit provides a professional qualification for those who either work in the creative and communication industries or who wish to do so.
A week-by-week guide to the topics you will explore in this unit will be provided in your study materials.
This unit is delivered using the following methods and materials:
- Printable format materials
- Resources and Links
Textbook information for this unit is currently being updated and will be available soon. Please check back regularly for updates. Alternatively, visit the Unibooks website and enter the unit details to search for available textbooks.
This unit is a core requirement in the following courses:
- Graduate Certificate of Communication, Griffith University
- Master of Communication, Griffith University
This unit may be eligible for credit towards other courses:
- Many undergraduate courses on offer through OUA include 'open elective' where any OUA unit can be credited to the course. You need to check the Award Requirements on the course page for the number of allowed open electives and any level limitations.
- In other cases, the content of this unit might be relevant to a course on offer through OUA or elsewhere. In order to receive credit for this unit in the course you will need to supply the provider institution with a copy of the Unit Profile in the approved format, which you can download here. Note that the Unit Profile is set at the start of the year, and if textbooks change this may not match the Unibooks textbook list.
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