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Level of study: What does Undergraduate Level 1 mean?
Undergraduate Level 1
EFTSL: What does EFTSL mean?
Delivery Method: What does delivery method mean?
Prerequisites: What are the prerequisites?
Availability: What is a Study period?For enrolment (2012): For forward planning* (2013): What is Forward Planning?
- Domestic student fee:
- $795.00 (AUD)
- HECS student fee:
- $706.00 (AUD)
- International student fee:
- $1,020.00 (AUD)
Contemporary media is a vital and pervasive presence in many aspects of our lives, both personal and professional. This unit explores the ways in which 21st century media 'engages' our attention through a variety of texts and communicative modes. It also focuses on the ways in which we, as users, consumers and producers, engage with the media. We will explore how our relation to media is impacted by the institutions and processes involved in its production.
At the completion of this unit students will be able to:
- demonstrate critical awareness of the contexts in which various media are produced and distributed
- apply critical understandings of media cultures and institutions to reflect on your own use of media in professional, creative and personal practice
- present analysis of the processes influencing the production and consumption of texts in different media
- utilise concepts relating to instituitions, audiences and cultures to explain and analyse media.
This unit addresses the following topics.
|1||Introduction: How does the media engage you? How do you engage with the media?|
|2||The Medium is the Message: When media converge?|
|3||Entertain Me!: Who makes your entertainment? Actors, institutions & participatory culture|
|4||Don?t touch that! Copyright, ownership and institutional control|
|5||Entertaining the World: using media across cultural boundaries|
|6||Play with me!: Having fun with media|
|7||All the world?s a game: virtual worlds, interactivity, convergence|
|8||Inform me! news media|
|9||Networks of information: blogging, citizen journalism & collective intelligence|
|10||Talk to me! Chatting/texting/twittering at each other|
|11||Who?s listening? Mass communication in a networked, mobile environment|
This unit is delivered using the following methods and materials:
- Chat rooms
- Discussion Forum/Discussion Board
- Online assignment submission
- Podcasting/Lecture capture
- Standard Media
- Streaming Multimedia
- Web links
Print based materials
- Welcome Letter
- Audio/Video - Streaming
- Online Assessment
- Printable format materials
- Resources and Links
This unit is a core requirement in the following courses:
- Bachelor of Arts (Fine Art and Visual Culture), Curtin University
- Bachelor of Arts (Librarianship and Corporate Information Management), Curtin University
- Bachelor of Arts (Professional Writing and Publishing), Curtin University
This unit is part of a major, minor, stream or specialisation in the following courses:
This unit may be eligible for credit towards other courses:
- Many undergraduate courses on offer through OUA include 'open elective' where any OUA unit can be credited to the course. You need to check the Award Requirements on the course page for the number of allowed open electives and any level limitations.
- In other cases, the content of this unit might be relevant to a course on offer through OUA or elsewhere. In order to receive credit for this unit in the course you will need to supply the provider institution with a copy of the Unit Profile in the approved format, which you can download here. Note that the Unit Profile is set at the start of the year, and if textbooks change this may not match the Unibooks textbook list.
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