Arts & humanities

Engaging Media

MED104

Not sure where to start?

  • Is online study right for me?
  • Why OUA?
  • What should I study?
  • How does it work?
  • How do I enrol?

Discover what's involved in studying through OUA.

Find out more

Overview

Level of study: What does Undergraduate Level 1 mean?

Undergraduate Level 1

EFTSL: What does EFTSL mean?

0.125

Delivery Method: What does delivery method mean?

Fully Online

Prerequisites: What are the prerequisites?

No

Availability: What is a Study period?

For enrolment (2012): For forward planning* (2013): What is Forward Planning?
  • SP1
  • -
  • SP3
  • -
* Subject to change

Duration:

13 weeks

Government loans available:

FEE-HELP FEE-HELP
HECS-HELP HECS-HELP

Fee: Fees (current and planned)

Domestic student fee:
$795.00 (AUD)
HECS student fee:
$706.00 (AUD)
International student fee:
$1,020.00 (AUD)

Description

Contemporary media is a vital and pervasive presence in many aspects of our lives, both personal and professional. This unit explores the ways in which 21st century media 'engages' our attention through a variety of texts and communicative modes. It also focuses on the ways in which we, as users, consumers and producers, engage with the media. We will explore how our relation to media is impacted by the institutions and processes involved in its production.

Prerequisites

There are no prerequisites for this unit.

Assessment

  • Essay (40%)
  • Portfolio — Learning portfolio (30%)
  • Project — Remediation project (30%)

Learning Outcomes

At the completion of this unit students will be able to:

  1. demonstrate critical awareness of the contexts in which various media are produced and distributed
  2. apply critical understandings of media cultures and institutions to reflect on your own use of media in professional, creative and personal practice
  3. present analysis of the processes influencing the production and consumption of texts in different media
  4.  utilise concepts relating to instituitions, audiences and cultures to explain and analyse media.

Topics

This unit addresses the following topics.

NumberTopic
1Introduction: How does the media engage you? How do you engage with the media?
2The Medium is the Message: When media converge?
3Entertain Me!: Who makes your entertainment? Actors, institutions & participatory culture
4Don?t touch that! Copyright, ownership and institutional control
5Entertaining the World: using media across cultural boundaries
6Play with me!: Having fun with media
7All the world?s a game: virtual worlds, interactivity, convergence
8Inform me! news media
9Networks of information: blogging, citizen journalism & collective intelligence
10Talk to me! Chatting/texting/twittering at each other
11Who?s listening? Mass communication in a networked, mobile environment
12Conclusion

Study Resources

This unit is delivered using the following methods and materials:

Instructional Methods

  • Chat rooms
  • Discussion Forum/Discussion Board
  • Online assignment submission
  • Podcasting/Lecture capture
  • Standard Media
  • Streaming Multimedia
  • Web links
  • Wikis

Print based materials

  • Welcome Letter

Online materials

  • Audio/Video - Streaming
  • Online Assessment
  • Printable format materials
  • Resources and Links
This unit does not have a prescribed textbook(s).

Relevant Courses

This unit is a core requirement in the following courses:

This unit is part of a major, minor, stream or specialisation in the following courses:

This unit may be eligible for credit towards other courses:

  1. Many undergraduate courses on offer through OUA include 'open elective' where any OUA unit can be credited to the course. You need to check the Award Requirements on the course page for the number of allowed open electives and any level limitations.
  2. In other cases, the content of this unit might be relevant to a course on offer through OUA or elsewhere. In order to receive credit for this unit in the course you will need to supply the provider institution with a copy of the Unit Profile in the approved format, which you can download here. Note that the Unit Profile is set at the start of the year, and if textbooks change this may not match the Unibooks textbook list.
If you would like to study this unit and enrol today, add it to your Study Cart. Alternatively if you are still exploring your options, you can save this unit to review later by clicking Save to Wishlist.

Currently studying this unit?

Need support? We're here to help.

Send an enquiry

Let's talk

Have a question? Give us a call.

Monday - Thursday: 8:00am - 10:00pm
Friday: 8:00am - 5:00pm
Saturday: Closed
Sunday: Closed
All times in Australian Eastern Standard Time (AEST)